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Tag: dr dre

Dr. Dre as the voice of Siri

In its largest corporate acquisition to date, Apple has acquired Beats Electronics for US$3 billion. As part of the deal, Beats co-founders Dr. Dre and Jimmy Iovine will join Apple as full time employees. While discussing the deal with Kara Swisher and Walt Mossberg at yesterday's Code...

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Tim Cook explains the motivation behind Beats acquisition

Confirming earlier reports, Apple today officially announced a blockbuster deal to acquire Beats Electronics for $3 billion. While the notion of Apple acquiring Beats initially resulted in a slew of questions and raised eyebrows, the wisdom of the acquisition now makes a lot more sense; digital...

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