Engagement Articles on TUAW - The Unofficial Apple Weblog

Report: Customer retention is a major factor for the App Store

by Mike Schramm (Mar 13th, 2013)

Yes, the conclusion of this report might be a little obvious to anyone who's been following the App Store closely, but it's true: Flurry's latest writeup of App Store stats suggests that keeping users playing a game or using an app can be a major factor in that app's success. Flurry filed the ...

Flurry details app retention by app category, users love weather apps

by Mike Schramm (Oct 22nd, 2012)

Flurry has looked at app engagement and retention with its great series of reports on app usage, and the company has now returned to the subject in a new release. This time, the mobile advertising firm looks at app retention within certain categories to see which kinds of apps users are able to ...

A new use for Find My iPhone: Popping the question, Apple style

by Kelly Guimont (Dec 30th, 2010)

If you're a regular TUAW reader, you know we do a live show on Sunday evenings called the Talkcast. If you are a regular listener to the Talkcast, you know that I almost always give a shout out to our regular listeners, and I have been known to get up on a soapbox about how important our community ...

Found Footage: Using an iPhone and a movie theatre to propose marriage

by Matt Tinsley (Oct 6th, 2010)

Wow! These days, it seems, if you're going to propose, popping the question needs to be done in a super creative, ultra romantic fashion. Gone are the days of proposing to your love after a few drinks at the local pub or after a few too many at a New Years Eve party (Both proposals I know of, both ...

TUAW interviews OpenFeint's Peter Relan, Net Jacobsson, and Jason Citron

by Mike Schramm (Jun 25th, 2009)

Danielle Cassley and Jason Citron are the folks with their names on Aurora Feint, but as Danielle told us in an interview a while ago, Peter Relan is the real mastermind behind the growing Feint empire. Not only did he put the two together in an idea lab, but he's one of the driving forces behind ...