Forrester Articles on TUAW - The Unofficial Apple Weblog

Forrester does a 180 on Macs in enterprise, finds most productive staffers are Mac users

by Mel Martin (Oct 27th, 2011)

I'll bet a lot of us have fought the Mac wars in our own companies. I won some, I lost some, so it's especially gratifying to see Forrester Research urging IT to get over itself and enthusiastically support Macs in the enterprise. A new report from the research company, authored by senior ...

Study finds Macs account for 11% of corporate computers, Windows XP dominates

by Steven Sande (Jun 23rd, 2011)

After 27 years of existence, the Mac may finally be getting some respect in corporations. According to a study by research firm Forrester, Macs have jumped from 9.1% of all computers in enterprises in April, 2010 to 11% in March of 2011. The study looked at 400,000 computers from 2,500 ...

Apple scores high on customer experience index, iTunes not so much

by Mike Schramm (Jan 15th, 2010)

According to AppleInsider, Apple has scored higher than other PC companies on Forrester's new customer experience survey, but their main software app didn't fare quite as well. Apple came in at number 35 on the list, which places them way above PC competitors like HP, Compaq and Dell, though iTunes ...

Apple tops Forrester satisfaction survey

by Dave Caolo (Apr 20th, 2009)

While Microsoft pushes a series of ads that prompt customers to focus on the in-store price (remember, the price is not the cost), Apple customers are expressing satisfaction with the ownership experience. Research firm Forrester conducted a survey of 4,600 people about their experiences with ...

NYT: Music execs operate 'in fear of Apple'

by Robert Palmer (Feb 2nd, 2009)

In today's New York Times, Tim Arango tells a story of a heated conversation between Sony Music's Rolf Schmidt-Holtz and Steve Jobs on Christmas Eve -- one that "ricocheted around the music industry." Apparently, before the announcement at Macworld, all the labels except Sony had agreed to a new ...

Forrester: Apple nearly quadruples enterprise share

by Robert Palmer (Aug 26th, 2008)

Ben Gray, analyst at Forrester Research, says that Mac OS X accounts for 4.5 percent of the business operating system market, 3¾ times their share in January 2007. Computerworld notes that all this has happened with one thing notably absent: an enterprise strategy. "I haven't seen anything ...

Forrester Research: Here Apple, have some terrible ideas

by Robert Palmer (May 22nd, 2008)

Forrester Research has mined its vast knowledge resources, and produced a report suggesting that Apple's products in 2013 will be nothing but household clutter. Apparently Apple is out of ideas, so Forrester decided to take on the task itself, coming up with an envelope-pushing list of electronics ...

Forrester declares iPhone wrong for enterprise users

by Michael Rose (Dec 17th, 2007)

CIO magazine recounts a Forrester Research report from last week on "The iPhone is Not Meant for Enterprises," a $280 piece of critical business intelligence that tells IT departments something they a) wanted to hear and b) already knew: the iPhone is not a Blackberry (quel suprise!). Without key ...

Forrester blog responds to iTunes kerfuffle

by Erica Sadun (Dec 13th, 2006)

"iTunes sales are NOT plummeting!" is the latest headline on the Forrester blog. You know Forrester, don't you? They're the ones behind the report the other day about iPods, iTunes and credit card transactions. That's the report that set everyone talking about whether iTunes was a failure and ...

On declining iTunes Store sales

by David Chartier (Dec 13th, 2006)

The Register rang the town bell this week, pouncing on a report from Forrester Research which declared that iTunes Store sales are on the decline. Forrester analyzed 27 months of credit card transactions to conclude that revenue has fallen 65 percent since January 2006, and the size of the average ...

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