Tag: frogdesign

5 lessons in design from Hartmut Esslinger

You may not know Hartmut Esslinger, but you've probably seen the impact of his philosophy almost every day for over 30 years. In 1982 Esslinger's Frogdesign began to work with Apple and kicked off a relationship that molded the company's products until 1990, though his influence still resonates in...

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Unreleased Apple products revealed in Hartmut Esslinger's upcoming book

Hartmut Esslinger founded Frog Design, the firm responsible for some of Apple's most iconic products of the 1980s, including the Apple IIGS and the Macintosh II. Now the legendary designer behind the "Snow White" design language is providing a rare glimpse at some of his work that never saw the...

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Everything old is new again; frog design does an iPhone app

Early in Apple history, long before Jonathan Ive came along and performed his design miracles, there was frog design. Under the helm of Hartmut Esslinger, frog design was responsible for some of the more memorable early Apple designs, including the iconic Apple IIc and the Imagewriter II printer. ...

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