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gift card posts

Filed under: Developer, iPhone, App Store, iPod touch

Apple gives developers the ability to use promo codes

Apple has now given developers the ability to use promo codes to give away copies of their applications on the App Store. Previously, developers had to build a special version of their application (i.e. Ad-hoc copy) that included a mobile provisioning file and the actual application. These two files were then dragged onto iTunes to install them.

With the Ad-hoc model, developers were limited to giving away 100 copies of their applications. Plus, users needed to find & supply the UDID information for their iPhone/iPod touch. With this change, developers can give away a special code that, when typed into the iTunes Store under the "Redeem" section, will give the user a free (or promotional) copy of the application. However, there are some caveats to using the promotional codes:
  • The developer can only give away up to 50 promotional codes per application version
  • Currently the promo codes can only be used in the US iTunes Store
We're sure that this will fill the gap between developers looking to get reviews and users eager to do the reviewing. Nice work, Apple!


[via MacRumors]

Filed under: Analysis / Opinion, Retail, Bad Apple

Are your iTunes gifts arriving?

Everyone knows about conventional giftcards and how they provide windfall profits for retailers. So what about undelivered iTunes gift songs and gift cards? In an electronics-only world, does it really matter to a retailer whether they get used or not?

TUAW reader Lawrence Harvey pointed us to this article over at SimpleTechnology. The writers decided to test whether gifts were making it to their recipients. Of the twenty gift tracks they sent out, they experienced no less than a 25% failure-to-receive rate. 5 out of the 20 songs never made it to their intended recipient, without any feedback from Apple about the failed deliveries.

Retailers obviously do not have a responsibility to ensure that electronic gifts are used, but it seems to us that Apple might be a little more proactive about sending out reminders of unused gift credits. It would create goodwill at very little cost to the company.

Filed under: Retail, iTunes

Save 10% - iTunes $50 gift card for $45 at Costco

Christopher Breen at Playlist's iPod blog found a great little deal on iTunes gift cards. Costco.com is offering the $50 gift card for $45 while supplies last. Breen mentions that local Costcos brick and mortar retail outlets may have a limited supply available for sale as well.

This is a great price for a last-second gift. I'd hardly call a $45 item a stocking stuffer, but it would fit very nicely into most people's small-sized gift needs.

Filed under: iTS, iTunes

iTunes gift cards from Coinstar machines

You may have seen those Coinstar machines in your local supermarket. Basically, they turn the coins you've collected in your change jar into bills (for a small fee, usually 8.9%). Recently, they've added a few non-cash alternatives for you to choose from, like charitable donations and prepaid gift cards. Most recently, iTunes gift cards have been thrown into the mix. Toss in your coins and out pops a gift card, all ready to go. Sounds like a good "I-need-a-gift-right-now" solution.

Unfortunately, none of the machines in my area are currently offering iTunes cards. You can use the official Coinstar Locater to check on your neighborhood.

[Via Infinite Loop]

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