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Filed under: Analysis / Opinion, Apple, iPhone, App Store

Tracking the iPhone hype generator

Fortune's Apple 2.0 got a nice little graph up of just where and when the iPhone's hype machine went into overdrive. There's no question it was a gigantic brand last year, but what's interesting is just how manufactured and "by design" each of those spikes are. B on the chart above is the actual iPhone launch, and E and F are the 3G debut and store launch. Fortune relates point A to the Cisco lawsuit against Apple over the "iPhone" name, but let's be real: that was just part of the story of the gigantic iPhone reveal (which took place one day before, not two).

So the real story here isn't necessarily that Apple masterfully created a smartphone that revolutionized the industry and made tons of money doing it, but that they coordinated a hype machine that marched to their tune whenever they wanted. The red line above, as you can see, is Palm, and while there are a few spikes along that line (probably interest in various new products and releases), there's nothing like the excitement and hype that shoots up around a big Apple event. The iPhone is a feat of engineering in itself, but the hype machine behind it is pretty well-built, too.

Continue readingTracking the iPhone hype generator

Filed under: iTS, Apple Financial

This graph goes to 2 billion

2 billion in itunes salesSo about a year ago we posted a graph by Mad Dog in the Fog showing the meteoric rise in iTunes sales. At that time, iTMS (as it was called back then) had busted the 1 billion mark. Now there's another graph showing that super-dee-duper TWO billion mark. What a difference a year makes. Well, almost a year. Now the question becomes, will we see just another billion next year, or will the curve continue, taking us to 4 billion by the end of Q1 2008? As they say, time will tell.

[thanks MD, again!]

Filed under: iTS

iTunes Music Store downloads graphed



Mad Dog in the the Fog has created this very cool graph that plots the number of downloads from the iTMS versus the number of weeks that it has been around.

That's some impressive growth, folks.

[via Digg]

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