Filed under: Apple Corporate, Retail
Apple Store window displays receive awards
When I was a young lad in Scranton, Pa, pierogi in one pocket and anthracite coal in the other, my mother and I would wait for the Colts bus in front of the Globe Department Store. Now, before you assume that this post will be nothing more than endless, irrelevant Andy Rooney-style sentimentality from Dave, I'll tell you that it's only in the first two paragraphs.The Globe staff created ornate window displays with those animatronic figures that seemed festive at the time but would later scare the daylights out of me. I was reminded of Scranton and The Globe last winter during a visit to Boston's Boylston Street Apple Store, where I photographed the elf at right. The adjacent window had a similarly-stylized Santa holding an iPhone, and both were very cute with a 1960's claymation appeal.
The Association for Retail Environments must have liked them as well, as they awarded Apple's "Holiday Santa iPhone" window display "Best Visual Presentation," along with the "Back to School" and "Cherry Blossom Nano" displays. You can read more details on the awards here or download a PDF with additional details. Well done, Apple!
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Ah, the holiday season is upon us, and you know what that means! More time for friends and family, and less time for obsessively covering Apple news. We'll still be posting here on TUAW, but just not a frequently as our bloggers celebrate the holidays in bloggerly spirit.
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