Tag: horizontal

Apple's segmentation strategy and why it works

Here's a little interesting weekend reading from Mark Sigal on O'Reilly about "Apple's segmentation strategy." Sigal does a huge overview of Apple's direction over the last ten years, and in the end, argues that Apple has shirked the conventional wisdom of marketing products horizontally (making a ...

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Raging Thunder races onto the iPhone (unofficially for now)

The iPhone continues to impress in terms of gaming possibility. Raging Thunder isn't actually done yet on the iPhone (obviously -- judging by this video there are more glitches on this thing than a Matrix full of black cats), but once it gets rolling, the award-winning game, put together by Polarbi...

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