Horizontal Articles on TUAW - The Unofficial Apple Weblog

Apple's segmentation strategy and why it works

by Mike Schramm (Oct 2nd, 2010)

Here's a little interesting weekend reading from Mark Sigal on O'Reilly about "Apple's segmentation strategy." Sigal does a huge overview of Apple's direction over the last ten years, and in the end, argues that Apple has shirked the conventional wisdom of marketing products horizontally (making a ...

Raging Thunder races onto the iPhone (unofficially for now)

by Mike Schramm (May 8th, 2008)

The iPhone continues to impress in terms of gaming possibility. Raging Thunder isn't actually done yet on the iPhone (obviously -- judging by this video there are more glitches on this thing than a Matrix full of black cats), but once it gets rolling, the award-winning game, put together by ...