Tag: in-game advertising

EA: emerging ad trends in social games

by Kelly Hodgkins (Apr 6th, 2012)

Advertising is poised to take a bigger role in mobile gaming now that Electronic Arts has signed a multimillion dollar, year-long advertising campaign with Unilever, says a report in AllThingsD. Unilever is a multinational consumer goods company that owns such brands as Dove, Ben & Jerry's, ...

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