Filed under: Analysis / Opinion, iPhone, iPod touch
iPhone and iPod touch continue to dominate smartphone web traffic
Admob has released another monthly survey of smartphone metrics, and Apple continues to look very healthy both in the U.S. and around the world. In website requests, Apple iPhones and iPod touch devices are up 4.2% from the previous month, while Nokia, still the top dog in handsets world wide, is down 3.6%.One other interesting piece of data is that half of the requests for internet data on the iPhone are coming from 3rd party apps, telling us the impact those apps are having. Apps like sports scores, news and weather apps, streaming music players etc. are really getting heavy use, not only from the iPhone but similar numbers apply to other smartphones as well.
The research paper also sees the Android phone coming on, with 2% of mobile requests in the U.S., and is the number four smartphone behind the iPhone, Blackberry Curve and Blackberry Pearl. With the iPhone combined with the iPod touch, Apple has the top devices in the world generating mobile traffic.
Admob measures the impact of various mobile phones by looking at requests for mobile ads from a network of 6,000 websites and 1,000 applications. While the numbers may not exactly reflect the universe of mobile phone use, it does show trends that are important to keep an eye on.
When you consider that the iPhone is only about 2 years old, the numbers are even more impressive.
If you'd like to read the complete report, click here.
It's not an earthshaking surprise, but good news nevertheless, that advertising metrics show the share of Apple devices on the web continues to grow.
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