Filed under: Analysis / Opinion, iTS, Video, iTunes
Apple: NBC's pricing hasn't changed
Here's the final humiliation for NBC in the whole contest between it and Apple -- while one of NBC's execs claimed that Apple made some concessions to the network to get Peacock content back in the iTunes store (after it was unceremoniously pulled last year over pricing arguments), Apple just plain says that's not true -- there were no concessions, and NBC crawled back on its own.Sure, it's a little high school of Apple to call NBC out like that, but it's not like NBC has been gracefully handling the whole thing either -- execs have whined and moaned the whole time that they don't like the iTunes model, and even threatened to go to Amazon for good. But in the end, making Apple's money won out over making no money at all. Even though NBC brass are still convinced that Apple is giving them ground on pricing (and on the pricing of DVD movies), Apple says that's not the case -- the pricing structure has been the same all along.
At any rate, it's the consumer that wins -- no matter what Apple's prices are, at least NBC content is back in the iTunes store for those willing to pay for it.
[via Daring Fireball]
If you haven't been keeping track of the whole Radiohead/iTunes drama it went something like this TUAW summary:
That was quick. Just yesterday I 
Portfolio.com is 
The iTunes Store contains podcasts, TV shows, movies, audiobooks, and iPod games so it is easy to forget (for the sake of this post at least) that it also offers a wide array of music. Apple has recently added a new 'Genres' dropdown to the iTunes Store navigation, so you can find what you're looking for even faster.
Five years ago, my wife and I often rented movies. "I think I'll get a movie on the way home from work," I'd think. It was spontaneous and simple. Then it happened.
Today is October 2nd, the official launch of the Wi-Fi iTunes Store for Starbucks in Seattle and New York City. The folks at Gear Live live in Seattle, and were among the first to 
Update: As our commenters have pointed out, the two premieres now appearing in the iTunes store -- although broadcast by NBC in the US -- are actually produced by other studios such as Fox and Warner Brothers. Since the online distribution rights are separate from the broadcast rights, it would seem that the content owners are more than happy to have their shows sold in iTunes. Unfortunately for fans of Heroes, Law & Order, The Office and 30 Rock, all those shows are produced by NBC/Universal and they are, as expected, not updating with the current season's content.
Chris Tutor, from our sister blog 
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