Some corners of the Mac web aren't too happy about Adobe's choice to not support the PowerPC chip with their latest beta offering, Soundbooth. We've received a few comments on our original post, and Macintouch has a few posts from readers who are, let's say, 'somewhat upset.' To help bring some sense to the table, Adobe's John Nack (the product manager of Photoshop, mind you) has stepped in to lay down the company's decision on his blog. Long story short, John explains that support isn't being 'removed' from the product - while it's been dubbed as 'Audition Elements' by some, it's a brand new baby for both Mac OS X and Windows. In this context, Adobe made the choice of streamlining development (supporting one chipset) which favors focusing on things like features and performance, rather than trying to get a team of audio engineers who are used to working with Intel-based chips to start jugging a second architecture (PowerPC) which Adobe believes Apple is treating as "dead to us."

I think this is a really difficult position for Adobe to be in, and given the circumstances, I understand their decision. While the PowerPC architecture is by no means 'dead' just yet, it's getting up from the dinner table and making its way for the coat closet (don't forget, there's plenty of conversation and lingering while putting one's coat on and rounding up all the kids). Readers at Macintouch have cited that a fair portion of the Mac audio industry are still using PowerPC based rigs and probably will for quite some time, and I think that might also have been a significant factor in the decision: Soundbooth isn't competing with Pro Tools and professional workflows, it's a mid-range app (at least from what I understand). I am certainly no software engineer, and I know equally little about the intricacies of audio software, but if a company with Adobe's girth says that now is a bad time to start building PowerPC support into a brand new product - I'll listen. From the non-developer sidelines, it sounds like it's a lot easier for code ninjas who already had a PowerPC app to unite forces with Intel support (thanks in part to Apple's UB efforts), as opposed to getting Intel backgrounds (remember: Adobe's audio guys are coming over from Windows development on this one) to shake hands with PowerPC.

In the grander scheme of Adobe matters, however, they haven't shown this "abandoning" attitude in any of their other existing products, such as the entire Creative Suite (in fact Nack reminds us PPC hasn't gone anywhere in CS3), and even Lightroom Photoshop Lightroom, another recent beta offering for the pro photography crowd, is in fact a Universal Binary. I think Soundbooth was simply caught in the crossfire of this chip architecture migration, and Adobe had to make a hard decision that was ultimately tipped by looking ahead at the Mac platform, and realizing exactly where Soundbooth is going to sit on the ladder of Mac OS X-based audio editing.

Adobe Photoshop Product Manager John Nack had this to say about the Universal Binary status of Adobe applications in an interview with Inside Mac Radio at Flash Forward 2006 this week. As you've probably heard, with the exception of the public beta of Adobe Lightroom, Adobe apps are not yet Universal. You can read more excerpts from the interview at The Unofficial Photoshop Weblog, or listen to the interview on the March 2, 2006 episode of Inside Mac Radio [ iTMS link ].

Nack:
"We recognize that to really address the way the market's been changing around digital photography it wasn't going to be good enough to just keep doing incremental additions to our existing code. What we really need is to start with a fresh slate. So in the case of Lightroom, because they did that, it's been a lot quicker for them to move to Mactel.

With some of the more mature apps, like Photoshop, Illustrator, it's a really big project, and there's a lot of work to move the code from Code Warrior over into Xcode, get that compiling, and then get that compiling on Mactel. So it's something where it's a long process. I wish we could do it faster. But Apple's been really great in supporting that. There've been Apple folks on site all the time over at Adobe answering questions, bouncing ideas back and forth. . . Both companies really want to see this happen, just like users do. We'll have it out as soon as we can, with the obvious qualifier that we want to right. We don't want to just rush it out there and have it not work well. So it'll take some time, but we're definitely working closely on it.

As we work with Apple we want to make sure that our applications keep evolving and taking really good advantage of all the new innovations they've got. They came out with the dual processor, dual core G5's. They're making some really great changes around the graphics architecture, like with the new MacBook--much faster memory systems with their GPU. And so I think that this evolution will help us stay really current and take good advantage of that. And of course every time a new system comes out one of the key benchmarks is how fast does it run Photoshop. And so it's in everybody's interest to make sure that our apps really shine on the new boxes."