Laptop hunter Articles on TUAW - The Unofficial Apple Weblog

BrandIndex: Microsoft's ads effective

by Dave Caolo (May 20th, 2009)

BrandIndex is reporting this week that Microsoft's "Laptop Hunter" and similar ads are changing consumer's perceived value of Windows machines. YouGov conducted a survey of 5,000 consumers to measure the "value score" of both Macs and Windows machines. The value score represents a customer's ...

We get it, Windows means cheap hardware

by Aron Trimble (May 18th, 2009)

Microsoft's latest advertising campaign, while more stimulating than the Seinfeld/Gates spots, has one goal and one goal only: sell PCs. Microsoft's endgame, it seems, is to persuade people into purchasing Windows-running PCs by leveraging the fact that Macs are more expensive than PCs. I'm not ...