Tag: laptop hunter

BrandIndex: Microsoft's ads effective

BrandIndex is reporting this week that Microsoft's "Laptop Hunter" and similar ads are changing consumer's perceived value of Windows machines. YouGov conducted a survey of 5,000 consumers to measure the "value score" of both Macs and Windows machines. The value score represents a customer's percept...

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We get it, Windows means cheap hardware

Microsoft's latest advertising campaign, while more stimulating than the Seinfeld/Gates spots, has one goal and one goal only: sell PCs. Microsoft's endgame, it seems, is to persuade people into purchasing Windows-running PCs by leveraging the fact that Macs are more expensive than PCs. I'm not go...

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