Launch day Articles on TUAW - The Unofficial Apple Weblog

Why weren't you in line this morning?

by Tim Wasson (Jun 19th, 2009)

We don't want to imply that the iPhone 3G S launch was a dud. There's reports out that the 3G S may have sold more units than the 3G on opening day, but even more reports are coming in that the lines and general mayhem at Apple and AT&T stores were much more subdued this year than in previous ...

Leopard Day in Knoxville

by Mat Lu (Oct 26th, 2007)

It's finally here: Leopard launch day! So I headed down to my local Apple store in Knoxville to join in the fun (and pick up shirt along with a nice new 24" iMac). I thought I'd take you along for the ride. As per usual with the Apple Store, things were run to near perfection. By 6pm the line was ...