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Tag: logistics

The logistics behind transporting millions of iPhones from China to stores worldwide

Apple yesterday announced that its fleet of next-gen iPhones will hit store shelves on September 20. For most people, this means that they simply have to lace up their shoes and head on over to their local Apple retail store pick one up. For Apple, it means that they have nine days to ensure that...

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Exploring Apple's supply chain secrets

One of the unsung heroes in the success of Apple over the past ten years or so has been the ability for the company to take control of manufacturing, procurement, and logistics of its products in ways that are completely innovative. In a Bloomberg Businessweek post yesterday, writers Adam...

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