Loyalty Articles on TUAW - The Unofficial Apple Weblog

iPhone owners uniquely loyal to Apple

by David Quilty (Nov 29th, 2010)

A survey of over 2,600 mobile phone users in Brazil, Germany, Spain, Britain, the United States and China shows that only about 25 percent of smartphone owners are loyal to their current operating system. The survey by German firm GfK found that 56 percent of smartphone owners were open to trying a ...

The Street: Features can't sway Apple customers' trust

by Chris Rawson (Jan 11th, 2010)

Jason Schwarz over at TheStreet has written an article analyzing Apple's current position in the marketplace and what Apple's competition needs to do in order to catch up. The article focuses mostly on Apple's iPhone/iPod + iTunes ecosystem, which isn't surprising. Though Mac sales bring in a ...