Software bundles seem to be all the rage nowadays, but in my humble opinion, MacHeist is still the best. It doesn't just lump a bunch of apps together for special price, but instead, it turns getting a discount into a game.

As a recent Mac switcher, I was utterly confused by MacHeist 3, the first edition in which I participated. Someone told me to check out the MacHeist bundle, so I went to the web site to see what applications it contained. But the site didn't tell me. It soon became clear that I was going to have to work for my software!

The whole idea, if you're not familiar with MacHeist, is that you need to complete a series of challenges, labeled "heists," in order to get free software. Yes, free. As in what lunches aren't. And the software isn't anything to sneeze at (neither are lunches, by the way), as there are always some real gems to be found.

UPDATE: We took the 4 from the title as it is currently unknown whether this is actually MacHeist 4 or an early bundle offer.

The New York Times Bits Blog is reporting that Michael Tchao, a member of the team that brought the Apple Newton MessagePad to market, is going back to work for Apple after a 15-year absence. In Tchao's new job as Vice President of Product Marketing, he'll be reporting to Apple Senior V.P. of Product Marketing Phil Schiller.

For the past 7 years, Tchao has been General Manager of Nike's Techlab, which has been responsible for the Nike + iPod line as well as the online integration that makes nikeplus.com so powerful.

If you wanted to start doing a bit of speculating, it's interesting to note that Tchao was part of the team that was responsible for Apple's first tablet computer. Of course, the Newton platform wasn't exactly a huge success during its 5 years of life, owing primarily to its high price and (at least in the first versions) less-than-stellar handwriting recognition. Tchao wasn't in a marketing position at the time as the General Manager of Product Planning and Strategy for Apple's Personal Interactive Electronics group, and most of the marketing fumbles of the Newton era can be laid at the feet of the Apple execs in charge at the time.

Tchao certainly has the street cred as a tablet computing expert, with 5 patents to his name during his time with the Newton team. Although we don't know for sure at this time if Tchao has been tapped to resurrect tablet computing at Apple, his background both at Apple and Nike Techlab shows that he not only has the technical background to shepherd a new product to market, but the marketing savvy as well.

Welcome back, Mr. Tchao!

[via Mashable]

Here's yet another interesting take on the burgeoning App Store environment. A company called Gendai Games has a game creator IDE/app called Gamesalad, designed to let you put together rapid prototype-style games for the Mac. They've been doing this for a while, and they even let you export your games out to the 'net using an online portal. But here's the kicker: they're also planning to let you take those games right out to the iPhone.

Their roadmap page talks about downloading to a test iPhone straight from a Mac, but presumably, they'd either have their own app on the App Store in which you could play your games, or even output it to some sort of wrapper app that you could then release on the App Store yourself. Their press release says they will allow for games "to be sold and marketed on the App Store," and that seems to us like there's compensation involved somehow, either through their portal, or through Apple's setup.

Very interesting. Unfortunately, most of this is forthcoming -- their development environment is available for a free download right now, so you could start working on creating your masterpiece right away if you want, but you'd have to wait until sometime "in the next few weeks" to see what iPhone features they have planned. Part of the iPhone's draw as a programmer's platform is that it's relatively easy to develop for, and an environment like this promises to make it even easier and more accessible. Whenever you have a low barrier of entry to development, release, and sales, you end up with two things: a market possibly flooded with junk, but on the other end, lots and lots of creativity.

Videro is one of those silent-but-cool application suites you've probably never heard of, but you may see it being used every day. I met some of the Videro team at WWDC, and they were happy to demo a little of what the tools do: electronic signage and interactive kiosks. If you happen to need an animated in-store (or museum) display, fed from a server, easy to set up and deploy, complete with iPhone access to check on the servers (so they say), then Videro is an impressive tool.

To start, Videro has a composition tool that allows you to drag and drop your animations, complete with images, video and audio. In fact, Videro has extensive in-app tools for cropping, rotating and otherwise "fixing" your assets for display. But wait, there's more! This isn't just Keynote all gussied up. Videro is designed for business, and a server application makes sure mission-critical displays are functioning properly. There's solid asset management support both in the client and the server applications, making sure your displays never fire off with a dreaded "black box of nothing" where a product shot should be.

Videro mentioned an iPhone app in the video but I have been unable to locate it in the store and a search on their website revealed nothing. Still, it wouldn't be terribly difficult to provide some baseline stats via password-protected web app. We weren't able to get Wi-Fi at our location, so some features weren't visible and this might have been one of them.

Unfortunately Videro's site mentions nothing about price. In my experience that means we're talking about an expensive solution, and likely a custom one for the high-end customers. If you're looking for something simpler, don't miss Dave's excellent post about using Keynote and Dropbox to create an updating and easy presentation solution that would work in a pinch.

TUAW regulars probably remember our post about a reader in Tokyo who strapped an iPhone to his hat and used Qik to livestream the Tokyo Marathon. Well, now we're about to see an iPhone run the Boston Marathon.

It's a very large iPhone with a developer inside! RunKeeper developer Jason Jacobs has battled plantar fascitis and a short training season (three weeks) to hopefully carry off this great marketing scheme on Marathon Monday. He's wearing a lightweight iPhone suit made of black lycra with a rope frame. What's on the screen of the iPhone? RunKeeper, of course!

The staff at Fitness Keeper worked with a team of students from Professor Dave Gerzof's social media class at Emerson College to come up with a marketing strategy that would give their popular exercise tracking app an extra push in the App Store. On Monday, we'll see how well an iPhone can run the Boston Marathon.

There's more of the story as well as video at http://www.runkeeper.com/marathon. Good luck, Jason!

Well, the new ad blitz from Microsoft has begun. Advertising agency Crispin Porter + Boguksy is back at it with a new web video and click through banners that tell the story of Lauren, a Los Angeles woman (and member of the Screen Actors Guild) who was recruited from Craigslist. She supposedly didn't know she was in a Microsoft ad, but instead thought she was in a laptop marketing test.

She was given a thousand dollars after saying she wanted a 17-inch laptop with a good keyboard. She tried an Apple Store, but couldn't find anything at the price she wanted. She wound up with an HP Pavilion (here are the specs) running Windows Home Premium and a pretty slow AMD processor. She has minimal screen resolution and about 2 1/2 hours of battery life if she's lucky. All in all, not a bad machine, but certainly not a 17" Mac which would have been a lot more money.

Of course the laptops were not comparably equipped, so the cards were stacked in Microsoft's favor. That's what commercials do. Microsoft has been pummeled for more than 3 years by the extremely popular Mac vs. PC guys. Microsoft responded last summer with the Mojave ads, where people were tricked into believing they were seeing a brand new OS from MS, when in fact they were just seeing Vista. They were told about the features, and loved them. What they weren't allowed to do, however, was actually use Vista, or try to install it on their own PCs. Those were telling omissions.

Microsoft followed up with the Jerry Seinfeld-Bill Gates ads. They were fun to watch, but had no discernible message. Interestingly, Vista was never mentioned.

Now we come to the new ads, which doubtless will be followed by more shopping trips. In the first ad, Vista is never mentioned, just like in the Seinfeld commercials. Interesting. MS does not make computer hardware. Instead, their main product is an OS which is currently Vista. Yet in 2 out of 3 'expensive' ads, not a word about the flagship operating system.

Just about every conversation I have with an iPhone developer who's had any level of App Store success eventually (usually sooner rather than later) includes the question, "what worked for you?" I've been trying to distill some kind of pattern -- a sure-fire marketing tactic -- but there are just too many variables.

There are the ones which developers can control (to some extent): the general timing of a release (give or take a month), pricing, quality, external promotion, and certain aspects of the marketing process. There are also variables beyond the developer's control, such as the review process, being featured on an App Store list, the existence and tactics of competitors, duplication and an array of shifting circumstances and bad behavior. What we need is more data, right?

Pinch Media's Jesse Rohland & Greg Yardley, the gracious providers of some great App Store RSS feeds and developers of tools for iPhone app metrics, just published a slideshow (you can see it in the 2nd half of this post) which was presented at the New York iPhone Developers Meetup, sharing analysis of the data and trends they've been observing.

Snazzy charts? Witty banter? Sound advice? Check, check and check. Whether you're curious about the effects of price drops, various usage stats for free versus paid apps or the mathematics of breaking even (maybe turning a profit?), statistical analysis could be your friend. I know, real friends are nicer and more helpful on moving day, but that's what you get for spending all your time writing iPhone applications in dimly-lit rooms. I kid, of course: enjoy the show ...

Rob Enderle, principal analyst at the Enderle Group, a division of Enderle Global Enterprises, represented by Enderle, Enderle & Enderle, and a block south of Enderle Toyota*, says Apple has made mistakes with its marketing that mirror those of the Republican party in this year's presidential race.

In a meandering article (littered with mild expletives) that very thinly connects the election with Apple and Microsoft, Enderle says a winner for either contest will benefit from its opponent's negative advertising.

"In the U.S. election, the negative campaigning probably has done more to motivate the Democratic base and get moderate Republicans to switch sides than anything the Democrats could have done alone. Apple's campaign has truly pissed off Microsoft, and Windows 7 is that company's way of saying, 'Steve Jobs can kiss my a**,' or more simply, 'enough,'" he wrote.

Enderle continued, "Apple would have been better off to fix its crappy laptop keyboards" than to focus on marketing.

Enderle was famous for predicting an early demise for the iPhone, and is routinely (perhaps inaccurately) identified as an independent analyst when giving his opinion.

[Via MacDailyNews.]

*Joke shamelessly ripped from this episode of The Daily Show with Jon Stewart. (About 2:40)

O'Reilly has announced a new event for iPhone developers, entrepreneurs, and enthusiasts. The iPhoneLive conference is scheduled for November 18, 2008 at the Holiday Inn in San Jose, CA.

Described as "a gathering of the brightest and best participants in the iPhone ecosystem today," iPhoneLive is a one-day event highlighting iPhone development, the emerging iPhone market, and how businesses can capitalize on the success of the platform. iPhoneLive is co-chaired by Raven Zachary of iPhoneDevCamp fame and Bill Dudney, who will be hosting Cocoa Studio in Denver October 28-30.

Space is limited, so be sure to sign up soon if you're interested in attending.

I was just as much a naysayer as Dave was when the service first came out (and for the record, I haven't used it all either), but apparently there are lots of people who do use Apple's "Complete My Album" service in iTunes -- the NYT says that it has become a prime selling tool, especially for bands and labels that pre-release singles from their album in a digital format. A whopping 52% of Lil Wayne's latest album sales on iTunes were sold through the "Complete My Album" feature. That means half the people who bought the album on iTunes had previously purchased one of the singles, and clicked through that way to buy the rest of their music.

And though neither Dave or I use "Complete My Album," that's a good sign for consumers, and a nice wake up call for the record industry -- the days of playing a song on the radio to up album sales are over. Digital releases are what sells music, and though "Complete My Album" currently only works on music previously purchased in the iTunes store, Apple could very easily extend that to all music in iTunes -- if you like a song that you've downloaded as a free single from the artist's website, it's just as easy to find music of theirs to buy in iTunes the same way.

We're done with a world where radio airplay determines what sells at the record store. These days, consumers are the ones who tell record makers what they want to buy -- it's already in their iTunes playlists.

Since the iPhone's introduction in January, the requests and baiting rumors for a touch-screen iPod that looks and acts like an iPhone - sans the actual phone - have sounded from every corner of the web. The world is inarguably intrigued by this new UI Apple developed for their highly anticipated gadget, and many are waiting with bated breath and credit card in hand, believing the iPod will naturally gain these touchy-feely features any day now. The only problem is: there's no way in Cupertino that's going to happen. At least, not anytime soon.

Put yourself in Apple's shoes: you've just smashed one out of the park with the iPod. You spent a few years working on it, polishing it, developing generation after generation of updates that instantly make the previous version look old 'n busted. After a slow start, you eventually take the DMP (Digital Media Player) market by storm, beating out a few major companies at their own game. Six years and a ton of 3rd party accessories later, you are the king of this particular domain, with what appears to be nary a formidable challenger in sight.

Next: imagine that, after introducing the iPod and giving it that nudge it needed to skyrocket in popularity, you embark on another project, spending at least four and a half years developing a killer mobile phone + DMP + internet device the likes the world has never seen. A gadget so cool and anticipated that it is not only shaking up the mobile phone market, but it single-handedly drowns out the entirety of CES during the week of its introduction. A key factor here, oh reader who is momentarily in Apple's shoes, is that the mobile phone market currently speaks in the mouth-watering language of 'billions,' while Apple's iPod sales - impressive as they may be - are playing in the kiddie pool at 'millions.' Whether you want a mobile phone packed into your iPod or not, you can't ignore the fact that the mobile phone market makes iPod sales look like the Zune's on a good day.

Ok, Generation Y, which brands do you trust the most (for the record, "Generation Y" is comprised of people between the ages of 21-27)? Outlaw Consulting asked that question to a group they referred to as their "...most forward trendsetter* panelists" across several US cities, and Apple topped the list.

According to Outlaw, brands that the subjects viewed as "straightforward" were viewed favorably. Also, plain packaging that seemed to "...avoid excess" scored well. That seems to be consistent with Apple's famed "out-of-box experience," wouldn't you say? Other brands in the top 15 include:

• Trader Joe's
• Jet Blue
• Ben & Jerry's
• Whole Foods
• Vitamin Water

As a representative of Generation X myself, let me say, "Vitamin Water?!? It's just water. I'll never understand kids these days."

*Read: The crazy ones.

[Via Macsimum News]

Microsoft's "The WOW Starts Now!" Vista promotion campaign has taken just about every computer and technology venue by storm. Everyone from the likes of Best Buy to Bob's Computers has at least some kind of hanging banner, floor signage or postcard handouts featuring the mind-numbing array of Vista flavors, but we're curious as to who actually designed all this promo material. Filippo Corti at the Mac Blog (crummy Google translation to English here) snapped this pic which features what must be a MacBook alongside four of the major versions of Vista. Considering that Vista's EULA forbids virtualizing any versions besides Business and Ultimate, this either amounts to a grossly mis-leading advertisement or a fox sly, pro-Apple designer among sheep.

[Update: Right on cue, some debate as to whether this is actually a MacBook or even a piece of Apple hardware at all has ensued. Some eagle-eyed readers have pointed out that the side ports actually say iBook, and we tend to agree. Still, this looks like a piece of iconic Apple hardware, and Microsoft could have made a more distinctive choice.]

It's nice to see the widget train making its way across the land, and yesterday I noticed that Volkswagen of all companies has even hopped on board. The German car company has released a Rabbit Widget for both Dashboard and the Yahoo! Widgets Engine that lists free public events in over a dozen US cities.

The widget's design is obviously heavy on the revitalized Rabbit they seem to have replaced the Golf with; in fact, I can't find this widget anywhere else on VW's site besides the actual Rabbit page. On the right, the widget displays names of the events with small icons that help categorize said event (General Interest, Theatre, Music, etc.), and clicking on any event provides a brief description and links to more information.

At first a widget like this that helps promote a German car doesn't make much sense, but part of the Rabbit's marketing campaign is all about saving you money, so a free events widget then makes a bit more sense. Ultimately, it's a unique widget with a great design that's hocking quite a few events that some of you major city goers might not otherwise know about.