Marketing Articles on TUAW - The Unofficial Apple Weblog

Apple's new "Why iPhone" page reminds customers of key features

by Michael Rose (Mar 16th, 2013)

If ever an email should have arrived with a Minnie Riperton song as its soundtrack, this is the one. On Saturday afternoon, Apple sent a blast message to customers pointing out how awesome the iPhone 5 is, in so many different ways. The email points to a new "Why iPhone" page on Apple's site, ...

CES 2013: Shazam adds TV (and TV ads) to its music finding service

by Mike Schramm (Jan 9th, 2013)

Shazam's Executive Vice President of Marketing, David Jones, kindly found some time to meet up with me during CES 2013 today, and we chatted about what the company has been up to lately. You probably remember Shazam from their very early days on the iPhone as a music-finding app (you can use ...

Apple still working on 'next version of Logic Pro'

by Mike Schramm (Dec 3rd, 2012)

There have been rumors bouncing around recently that Apple's digital audio division has been losing employees over the past few years, to the point where it's just a couple of guys still around to maintain the audio apps that are still out there (mostly just Logic Pro, which last saw a new full ...

App downloads saw a surge after iPhone 5 release

by Mike Schramm (Nov 30th, 2012)

A mobile marketing firm named Fiksu has posted that the iPhone 5 had a tremendous effect on app downloads, bringing up totals by as much as 33 percent. That's huge, and Fiksu says it hasn't seen numbers like that since, well, the iPhone 4S released a year or so ago. I've heard about numbers ...

Apple airs two new iPhone ads

by Kelly Hodgkins (Nov 21st, 2012)

Apple added two new iPhone 5 TV ads to its YouTube channel last night. The first ad, "Orchestra," features a collection of stringed instruments and showcases the noise-canceling abilities of the iPhone 5. "Even when the world gets noisy, iPhone 5 with noise canceling lets you have a better ...

App Rewards Club reports on what going free can do for developers

by Mike Schramm (Nov 14th, 2012)

App Rewards Club is an app and service put together by a few iOS developers to help their fellow app devs with user discovery on the App Store. Like the Free App a Day service, App Rewards Club highlights free apps every day, which benefits users because they can grab apps for free, and then ...

Chitika: iPhone 5 beating out Samsung Galaxy S III in web usage already

by Mike Schramm (Oct 12th, 2012)

The latest report from mobile marketing firm Chitika notes that the iPhone 5 has already supplanted the Samsung Galaxy S III in general web data usage after only a few weeks on the market. The Galaxy S III shipped in May 2012 and the iPhone 5 hit shelves in late September, yet Apple's handset ...

PlayFirst to release Hotel Transylvania Dash for iPhone and iPad

by Mike Schramm (Jul 17th, 2012)

PlayFirst has announced a collaboration with Sony that will result in a new version of its popular Hotel Dash iOS title called "Hotel Transylvania Dash," for a tie-in with the upcoming movie of the same name. The game will feature Hotel Dash's gameplay, along with new images and new assets ...

Pitch Perfect is the perfect marketing primer for the indie developer

by Victor Agreda, Jr. (May 25th, 2012)

If you're a developer with an app and a dream, you would do well to pick up Pitch Perfect by TUAW's Erica Sadun and Steve Sande. Their book lifts the veil on how app reviewers, bloggers specifically, operate. Most of the advice I give to people looking to pitch an app is in this book. Added to the ...

DevJuice: Promotion from the Trenches

by Erica Sadun (May 9th, 2012)

TUAW Dev Juice talks with Mac developer Lyle Andrews, who agreed to discuss his real-world experience launching applications. He'll be sharing tips and hints about practical app promotion skills. I want to thank you for taking the time to talk to me and to TUAW readers. The reason I asked you ...

Apple may not market "4G" iPad in the UK

by Kelly Hodgkins (May 1st, 2012)

In Australia, Sweden and, now, the UK, Apple is facing opposition over its use of 4G in the iPad name. According to GigaOM, The UK Advertising Standards Authority will release an adjudication on Wednesday that could lead to a new investigation into whether Apple is misleading customers when it ...

Tiesto tracks released inside Tap Tap music game

by Mike Schramm (Apr 19th, 2012)

Disney's always had kind of an identity complex with Tap Tap Revenge. The brand is one of the oldest on the App Store -- it was originally called Tap Tap Revolution, and was eventually picked up by Tapulous and turned into Tap Tap Revenge, a sort of DDR-style music game. Then, of course, ...

Swedish Consumer Agency considers investigation into iPad 4G LTE marketing

by Steven Sande (Mar 28th, 2012)

The Swedish Consumer Agency is thinking about investigating whether or not Apple's marketing of the new iPad's 4G LTE connectivity is misleading. The agency has apparently received "several complaints" from consumers who have discovered that the new device doesn't work with the 4G LTE networks ...

Apple offers Australian iPad buyers a refund

by Kelly Hodgkins (Mar 28th, 2012)

Apple is now offering refunds to Australian customers who are not satisfied with iPad because it is not 4G, says a report in the Sydney Morning Herald. Apple is selling the device as the ''iPad with WIFI + 4G'' because it operates on LTE networks in the US and Canada. Australian carriers ...

AppCartel offers new crowdfunding opportunity for developers

by Victor Agreda, Jr. (Feb 14th, 2012)

There's a lot more to building a business with your app idea than simply building the app. Having seen great apps wither on the vine due to bad marketing or poor planning, it's nice to see fresh efforts among developers who aim to enable great apps to find their market. AppCartel is a crowdfunding ...