The Mac accounts for 7.94 percent of computers on the Internet, and Safari is the browser of choice for 6.31 percent of the same audience, so says marketshare.hitslink.com.
This increases Mac users' worldwide presence by nearly two percent from a year ago. In June 2007, 6.4 percent of the internet used a Mac, and 4.85 percent used Safari.
The vast majority of the Safari users are Mac users, with only 4.3 percent of Safari users running it under Windows. That's a ten-fold increase, though, in Safari for Windows users since it was introduced at 2007's WWDC.
Jade attributes Safari's gains to the one time Windows "Software Update trick" that placed Safari in the list of apps to update, even if the user didn't have Safari already installed.
Computerworld is reporting on the results of a Yankee Group Research report that finds that 80% of US businesses now have Macs. This represents an huge increase from just two years ago when only 47% of businesses reported having Mac users. The Yankee Group estimates that corporate marketshare has risen to 8-10% overall with 21% of firms reporting more than 50 Mac users. Interestingly, and perhaps not surprisingly, 28% are running Windows in virtualization.
While the consumer marketshare (and better yet, profitshare) numbers have looking up for some time now, it's good to see that Apple is finally starting to gain (or regain) a serious foothold in the corporate sphere as well. It's no surprise that as more users get acquainted with Apple gear at home that they're bringing pressure on corporate IT managers to implement Macs at work as well. Things just keep rolling for the bean counters in Cupertino.
In the "premium" computer market -- at least, for machines sold in brick and mortar stores -- Apple holds its own as number one. For the first quarter of this year, Macs accounted for 66 percent of computers that retailed for over $1,000, according to eWeek.
That's not all: 70 percent of desktops sold at the same price point (or higher) are made by Apple too.
Even though sales at physical stores represent only a fraction of the overall computer market, what's most impressive for this stat is the year-over-year growth. Apple had 18 percent of the premium market in January 2006. That grew to 57 percent in September 2007, and just six months later rose to 66 percent. In the same eWeek article, Joe Wilcox quotes NPD's Stephen Baker as saying "Windows notebooks had 'zero percent' growth year over year [and] Apple notebooks had '50 to 60 percent growth.'"
Of course, overall, Apple makes 14 percent of computers sold at retail. Compare that to Apple's nadir in the late 90s of around two percent, and you can see how the changes Apple made to its distribution and retail strategy over the last decade have really paid off.
The numbers are preliminary, but Gartner's analysis of the US personal computer market for the 1st quarter of 2008 shows some remarkable market expansion year-over-year for Apple. With a 6.6% share of the US market (behind Dell, HP and Acer), Apple shipped over a million Macs in the quarter and had 32% growth in unit sales, far outpacing the 3% growth of the overall market and blowing past sales leader Dell's otherwise stellar 15% growth.
Gartner's report notes that "Apple enjoyed strong retail sales, and there were indications that Apple showed decent growth in the professional market as well." Someone's got to be buying all those machines!
Currently in lead in the UK, Nokia may be given a run for its money as the iPhone is set to be the number one mobile web browsing device. According to iTWire and StatCounter, the iPhone took 0.06 percent of the total internet browser marketshare in the UK for March 2008.
According to StatCounter, the iPhone definitely has some work cut out, if it is to surpass Nokia's 0.15 percent market share to date as of March. iPhone is currently in second place with it's 0.06 percent (which goes up to 0.09 percent if iPod touch browsing is also figured in). But that is still way ahead of the Blackberry with it's 0.02 percent.
There are two conflicting reports on US marketshare out from Gartner and IDC. While both agree that Apple has moved solidly into the #3 slot in US marketshare (behind Dell and HP), they disagree about the actual numbers. Gartner gives Apple 8.1% of the US market with an estimate of 1.3 million Macs shipped, while IDC has our favorite fruit company at 6.3% with 1.1 million Macs shipped. Whatever the exact numbers it's clear that Apple is on the move and Dell is falling. With the Leopard launch right around the corner you've got to think that the bean counters in Cupertino are anticipating fourth quarter sales with glee.
Numbers released by iSuppli show that the iPhone outsold all smartphones in the month of July. Further, it outsold all "feature phones" with the exception of the LG Chocolate (which it tied). All told the iPhone represented 1.8% of handsets sold in the US in July. The numbers breakdown also show that 25% of iPhone buyers switched to AT&T. Based on these numbers iSuppli estimated that Apple will move 4.5m this year and (somehow) estimates worldwide shipments of 30m by 2011. In any case, it's abundantly clear that the iPhone is well on it's way to being a major success in the most profitable part of the market. Of course, it's hard to know how well the sales numbers will hold up once the initial rush has passed, but if Apple continues its iPod trend of improving features and lowering prices I suspect we'll be talking about amazing iPhone numbers for quite some time to come.
Posted Jul 19th 2007 2:00PM by Mat Lu Filed under: Apple
Lest we forget in all the iPhone hoopla, Apple does still make computers, and they've been moving them too. According to IDC, In the second quarter Apple moved into a virtual third place tie with Gateway at 5.6% of the US market (though Gateway did ship about 5000 more units). The particularly good news is that Apple's shipments grew 26% year over year versus 7.2% growth for the industry as a whole. Other "small" vendors did well also, however, with Toshiba and Acer posting even more impressive growth numbers than Apple. Nonetheless, considering the relative lack of hardware bumps on the Mac line this year, these kind of numbers must warm hearts in Cupertino.
Over at Mac Daily News, they're citing a USA Today article which indicates that Apple's "home computer market share" hit 7.6% in May 2007, up from 3.2% in May 2004. MDN says "we assume that the market share number came from USA Today research." Presumably this number is for the US and obviously focuses on consumers rather than businesses, but this feels right to me. We've already mentioned that sales are way up and Mac shipments are up 30%. Let the Mac train roll on!
Safari has been available on Windows for less than 24 hours, and already the hacker community is apparently tearing it to shreds. The Errata Security blog has been keeping track of a few announcements across the web, including a fully disclosed 0-day exploit that Thor Larholm apparently found yesterday within two hours of the software's release (and says more are "popping up like hotcakes"). And just to be clear on the use of 0-day exploit: it means Larholm found a way to execute any piece of code on a Windows box when Safari visits a properly crafted site to successfully exploit a vulnerability on the day the vulnerability was found.
What will this mean for Safari's reputation and traction in the Windows market? I'm not really sure yet. There are any number of reasons behind Apple's decision to develop Safari for Windows, and even though a healthy pool of tech-savvy users are already tinkering with it (for better and for worse), the real results will be seen once it reaches much more of the mainstream market. One of the primary reasons (besides making it easy for Windows-based web developers to write web apps for the iPhone, of course) for SafariWin, as some are calling it, is because that tiny little search box in the upper right of a browser has become quite a revenue generator if the browser does decently in the market. When users search through that box, the browser manufacturer makes some money off the resulting ads that are displayed along with that search. Firefox reportedly made around $50-75 million last year for Mozilla because of that little search box (not bad for an open source product, eh?). You don't have to be Internet Explorer to bring home at least some bacon for your company; heck, I would bet that Opera is still in business largely due to their search box as well.
But none of these reasons will mean anything, and Safari won't generate nearly as much revenue for Apple, if it doesn't gain at least a respectable share of Windows users who are actually firing up Safari to search, browse the web, view and click on ads. But If Safari keeps getting torn apart like this within 24 hours of a release, it could gain a terrible reputation before it ever hits the radar of a crucial portion of the general public. In this new web browsing and computing world where security is everything when you talk about a browser, Safari needs to plug these exploit holes ASAP if it plans to get any farther than the fleeting front page of digg.
Since the overall Mac OS market share is still progressing quite nicely - up to 5.39 percent now - this slow in Safari's growth could be attributed to any number of factors, one of which I'm willing to bet could be all those switchers coming over and bringing Firefox with them (note: that's just my theory; I can't find numbers right now to back it up). Still, this is good news for the spread of Apple either way, as it can probably be safe to bet that the company won't be stopping the development of Safari anytime soon.
I've been seeing a lot of people using Macs at the university I work at lately and that made me wonder whether this is a more widespread phenomenon. It seems that it is. According to an article at Macworld, Apple is now ranked second in the UK education market, well behind leader Research Machines but ahead of Dell and HP.
And it gets better for Apple. The company's last quarter put it in the No. 1 position in the UK, with nearly 12 percent of the market. MacBooks in particular are hot, though that's not really news if you've walked into a coffee shop in London in the last six months.
Yesterday's prelim 4th quarter report was great news for Apple's health as a manufacturer of personal computers - they shipped over 1.6 million Macs, the most ever in a quarter and 30% more than the previous quarter. Today's news of a rise to 6.1 percent market share in the U.S. from Gartner, however, has the Mac web doing the market share dance all over again, as just a year ago this month it was the NPD Group reporting that Apple's U.S. market share - excluding online sales - had risen to 6.6 percent. The confusion ensues when considering MacNN's conflicting report from Gartner claiming Apple's U.S. share just rose to 6.1 percent. Of course where and how these different groups are getting their numbers is unbeknownst to this blogger, but methinks something might have been lost in translation between all these analysts.
Still, while market share numbers might be getting a little fuzzy as of late, we can at least trust Apple's announcement of selling the most.Macs.evar in a quarter, and that's alright with me.
These days it seems like any analyst with an axe to grind or a website to build pageviews with is taking a dig at Apple, making any claims that zing well in a headline, deliberately misinterpreting any data they can to make it look like the Mac is receding into unappreciated obscurity. Fortunately, Switch to a Mac has done their research and laid the smack down, calling out the falsifying data and proving that Apple's market share in the computer market (hooray! Finally talk of 'market share' without 'iPod' in the same sentence!) has been expanding. The article analyzes data from various market share studies, Wall Street announcements (for what those are worth), Apple's own releases and more to see through the fog and find that Apple is really doing quite well. If you need some cold hard numbers to convince family/friends/your boss that a Mac is a good purchase, head over and soak up more statistics than you can probably remember.
I've noticed a couplereports from analyst firm Gartner Research that claim Apple's pricing on the new iPods betrays an increased interest in profit margins at the expense of market share. These reports focus on the iPod nano's pricing of $199/4GB and $249/8GB as being a bit high, given their estimated materials cost of $90 and $130, respectively. Admittedly, similar players from competitors such as Creative do beat out Apple in pricing; the ZEN V 4GB player is only $159.99 - but what rulebook dictates that a higher price on one particular member of a product family (by and far the most popular member) definitively means the company doesn't care about market share?
These reports don't seem to mention anything about the nano's big brother (unless MacNN and Playlist used some sneaky cut and pasting techniques), where Apple is competing quite well: they dropped their 30GB iPod price to match that of Creative's 30GB ZEN Vision:M ($249), and the 60GB ZEN Vision:M (if you can find it on their site), is reportedly $399 - a full $50 more expensive for 20GB of less storage.
Gartner's claim that competitors like Creative and Microsoft's new Zune could start chomping at the iPod's market share, based solely on the profit margins of one member of the family, also doesn't seem to take into account the value of the full package that Apple's iPod offers, such as seamless, 'it just works' integration with a leading digital media store (maybe Gatner simply forgot that the existence of Apple's margin-thin digital store leans fairly heavily on the popularity of the iPod).
While there are plenty of consumers out there to whom a $40 difference between an iPod nano and a ZEN V can (understandably) make or break a purchase, the are still other important factors consumers can evaluate for a DAP purchase. Unfortunately, some of these elements aren't capable of being factored into an analyst's equations, but Apple is clearly still banking on their weight with a consumer's dollar.
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