Millenial media Articles on TUAW - The Unofficial Apple Weblog

Report: Not much has changed in the growing smartphone market

by Mike Schramm (May 20th, 2011)

It's that time of the month again -- another report is out from Millenial Media about advertising on the smartphone platforms, with more conclusions about what the market's been up to lately. This month, the big news is... that there's not a lot of big news at all. Apple continues to sit on top ...

iOS gains ad share from Android in March, remains hottest app platform

by Steven Sande (Apr 14th, 2011)

Each month, Millenial Media issues its Mobile Mix report. It's full of stats on market share and advertising impressions by mobile device platform. The March report had some upbeat news for Apple in that mobile ad impressions on iOS devices jumped a surprising 11% over the previous month. What ...

Millienial Media report says Apple still top manufacturer and growing, travel apps busy last quarter

by Mike Schramm (Jan 13th, 2011)

Millenial Media has released its final report of 2010 about advertising requests on its network, and Apple remains the king of mobile advertising on the network. For the last 15 months, Apple has been the top manufacturer, and ad requests on the network for Apple devices are still growing -- 12% ...

Millenial Media: Apple still top manufacturer, devs heading to Android in 2011

by Mike Schramm (Dec 14th, 2010)

Millenial Media has released its monthly report about mobile advertising, and while things haven't changed too much from the last time they released this kind of data, the usual trends are still in place. Apple is the biggest mobile device manufacturer around, representing 25 percent of mobile ...

Report: Android ad revenue beats iPhone, iOS and smartphone market still growing

by Mike Schramm (Oct 19th, 2010)

Millenial Media has released its latest report on cross-platform mobile advertising, and the iPhone has lost another step on the Android platform. According to Millenial's reporting, revenue for advertising from the Android platform has exceeded iPhone-only revenue. That's not quite as bad as it ...

Apple taking mobile ad share from Google, Yahoo, should have 21% by year end

by Mike Schramm (Sep 27th, 2010)

Apple's iAd service is a relative newcomer to the mobile ads industry, which is probably why it's completely falling apart. No, sorry Carol, we're kidding -- Apple's service is doing extremely well, and it's already threatening established mobile advertising services like Google and Yahoo!. IDC ...