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neil-young posts

Filed under: Analysis / Opinion, Gaming, Hardware, Developer, iPhone, App Store, iPod touch

ngmoco's Neil Young speaks at GDC keynote

by Mike Schramm (RSS feed) on Mar 24th, 2009

Neil Young (not that Neil Young, the other one), former EA exec and head of ngmoco, fresh from his appearance at the Apple iPhone 3.0 event the other day, showed up on a keynote stage at the Game Developers' Conference in San Francisco to talk about the big, wrapped present that the iPhone and the App Store are to game developers. The platform is "better than the DS, better than the PSP," he said, referring to Nintendo and Sony's handheld gaming devices, because not only is tops in terms of usability (it's "always on, always with you"), and not only is it easier than any other platform to develop for, but the market is gigantic and growing -- unlike Sony and Nintendo's markets, there are no first party titles to compete with.

Which makes a lot of sense (and Young should know -- his company is poised to become one of the platform's early big developers). Other game developers agree, too -- according to a survey at Games Beat 2009, the iPhone has beaten out social networks, web-based content and even consoles as the area that has the most potential for gaming. There's no question at all: the future is extremely bright for gamers on the iPhone.

Tags: apple, gamers, games, gaming, iphone, ipod-touch, market, neil-young, ngmoco, potential, rolando

Filed under: Analysis / Opinion, Gaming, Software, iPhone, App Store

Ng:moco's Young aims to create an early EA for the iPhone

by Mike Schramm (RSS feed) on Nov 3rd, 2008

Touch Arcade has an interview up with Neil Young. Just like you, I was only slightly disappointed to learn that it was the Neil Young formerly of EA who recently formed ng:moco, quickly becoming one of the most high-profile iPhone game houses, not that other one. But only slightly, because also like many of you, I'm looking forward to Rolando and the "over a dozen" other games ng:moco is releasing on the App Store, and I'm interested to see what ng:moco has to say for themselves about the little iPhone game empire they're building.

Unfortunately, TA didn't get a price or a strict release date out of Young for Rolando, but he does say that the game's shaping up well -- he even says creator Simon Oliver "could be the first Miyamoto of the iPhone," which, even if an exaggeration, is an interesting idea. They also discuss the plan behind ng:moco, a company which, like EA in the earlier days of PC gaming, aims to bring together publishers, designers, and promotion and sales all under one big roof. And the volatile issue of iPhone App pricing comes up, but I agree that the big balance on price always seems to be quality -- looking at a system like the Xbox 360's marketplace, you can justify almost any price for a game, as long as the user has an experience that feels worth what they paid.

And finally, they hit on the iPhone's competitors, and it sounds like Young thinks Android phones have a ways to go -- the difference is not in the hardware (touchscreen, size, and so on), but it's in the usability and interface, and in those arenas, Young says, Apple still has the edge. Very nice interview with a company that seems destined to play a big part in the iPhone gaming market.

Tags: app-store, games, gaming, interview, iphone, neil-young, ngmoco, rolando, topple, touch-arcade

Filed under: Gaming, Software, Developer, iPhone, SDK

Bioware, EA's Neil Young eyeing the iPhone game market

by Mike Schramm (RSS feed) on Jul 1st, 2008

As we get closer and closer to the App Store launch (I'm still holding out for seeing an updated iTunes on July 8th, one week from today), a few big name game developers have announced that they're checking out the market for gaming on the iPhone.

First up is Bioware, one of my favorite developers and makers of the classics Baldur's Gate, Neverwinter Nights, and the recent Mass Effect. In an interview with Patrick Klepek over at MTV Multiplayer, Bioware's CEOs Ray Muzyka and Greg Zeschuk said that yes, they are watching the iPhone as a game development platform, but they're mostly keep an eye on "what type of consumer buys games on it and what type of experience they're looking for." I worry a bit that they mean that if only casual games sell big they'll stay away from it, because gentlemen, I'm playing games on the iPhone, and I would love a solid, in-depth RPG to play. Who wouldn't, really?

And former EA exec Neil Young has split from the company to form his own development house, called "ng:moco" ( we have no idea what that means, either). They'll focus exclusively on making games for the iPhone -- Young says that they want to step up to be the "spiritual first-party" for the platform. He points out that the iPhone has the power of a PSP, except that it's also got a camera, an accelerometer, a multitouch screen, is location-aware, has all your media on it, and is always on and always connected. Just like we've always said, that's a great gaming device, and it's exciting news that a former EA exec like Young is going to work on getting some great games developed for it.

Tags: bioware, development, electronic-arts, first-party, gaming, iphone, ipod-touch, mass-effect, neil-young, neverwinter-nights, ngmoco

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