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Filed under: Analysis / Opinion, Gaming, Odds and ends, Apple, iPod touch

Apple poised to become a mobile gaming force

Welcome to last year, Business Week. Their writer Arik Hesseldahl has a story up about how Apple seems poised to take over the mobile gaming world this holiday. He's been playing with an iPod touch and the games available on the App Store, and he's ready to drink the Kool-aid: what Apple's assembled on their mobile devices rivals some of the experiences on the Nintendo DS or Sony PSP.

Not really news to us here at TUAW, of course, but he's right about one thing: this holiday is all-important for Apple in finding a foothold with the iPod touch. Halloween's over, gift shopping is only a few weeks away, and Apple needs to prove why people interested in handheld gaming should pick up a touch before the DSi (and its App Store-style online store) or a new Sony device make their way to our shores.

The good news for Apple is that the games are getting better, and that the touch brings a lot more functionality to the mix (iPod, utility apps) than a dedicated gaming device would. But then again, Nintendo and Sony are established brands for gamers, and even kids looking for a game machine from Santa probably won't have an iPod touch first on their list. We'll have to see how it all plays out.

Filed under: Analysis / Opinion, Retail, Rumors, iTunes, Apple

Apple wants to improve online shopping


Here's an interesting idea -- MacNN is reporting that Apple is working on new ways to improve online shopping. Apparently the biggest music seller in the US thinks that online shopping can feel "sterile and isolating." Hmm.

To counteract the isolation, Apple is reportly considering showing customers where other shoppers are in the virtual stores, and maybe even letting customers interact while shopping, via chat or other interfaces. This system would also allow for storewide announcements of special events or sales going down.

It's quite a concept -- online store as virtual space -- but the fact for me as a consumer is that I shop online mostly to avoid exactly those things (chatting with less knowledgeable customers and annoying store loudspeaker systems). Even if this idea makes it through the gauntlet and we see this type of thing in Apple's online shopping environments, I doubt the old methods of clicking and browsing by yourself are going away anytime soon.

[via MacRumors]

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