One of my favorite apps is Night Stand [iTunes Link]. This app contains a variety of different themes (clock displays) and has an alarm, pretty basic but I use it every day. Last night when I ran it, I found that there was a new clock theme named Glow for in-app purchase. It looked interesting but there was no way to find out the cost without hitting the 'buy' button which I did. Luckily, before it was purchased, a confirmation screen came up with the price of US0.99. This was a bit surprising since US0.99 was the full price of the app which already came with six themes.

This got me thinking about whether in-app purchasing will work or not, or if there is any rhyme or reason to pricing? I wouldn't buy one-sixth of the value of an app for full price and I wonder who would? Last week we ran a story on how in-app buying is not working out so well for Pangea. I wonder if it's working out for anyone?

My feeling is that iPhone apps are looked upon differently than full Macintosh applications. They are cheaper and tend to do one thing only. Night Stand is a clock, it doesn't purport to be more than be a clock. So what should a new clock theme be worth?

I've started viewing apps as casual purchases and at the price I don't expect more than one thing, which if done well, is worth the buck. So I'm not seeing the value of highly priced in-app sales. I can see the reason for some expensive apps charging for major functionality increases, such as Navigon when they added a $US20 live traffic option to their $US90 Mobile Navigation app, but that seems to be the exception and not the rule.

I would guess that extra gaming levels would be an expected revenue source, but I just don't see the majority of people spending enough time with a game app to run out of levels and buy more.

Take the poll below and then comment on your feelings on in-app purchasing. Will this turn out to be something big, or is it just another solution looking for a problem?

The long awaited and much vilified AT&T MMS service was finally launched in the U.S. yesterday. I've scoured the Apple support boards, and it seems like it was pretty tame, with some reports of failure to get the update, failure to get the MMS functions after an update, late delivery of MMS messages, and so on.

In my own circle of friends it seemed to go OK, but most of them didn't need MMS and didn't really care about it one way or the other.

So how was it for you? The update of your dreams, or your worst nightmare?

So, Apple has confirmed that there will indeed be an event next Wednesday, September 9th. The image on the invitations indicates iPods, or at least "music", will be the focus of the shindig.

Will we see new iPods with cameras? How about iTunes 9 with some whiz-bang new social networking features? And what about that bright yellow underwater elephant in the room?

While the date is almost too tasty to pass up, I can't imagine (pun intended) that The Beatles will even be mentioned during the event. Why? The slogan the iPod silhouette girl is rockin' to is "It's only rock and roll, but I like it." Now, I'm a little younger than the relevant time period, but I've heard that neither The Rolling Stones nor The Fab Four would be thrilled with the mix up.

So, what do you think? What kind of magic are we likely to see next week?

Now that we have the actual ship date for Mac OS X 10.6 Snow Leopard (August 28th for those who haven't yet had a cup of coffee to wake them up), it's time to start thinking about what benefits you can gain from the newest member of Apple's cat family.

Apple has told us from the start that Snow Leopard is predominantly about streamlining both the size and speed of the operating system. Installing Snow Leopard should take about half the time of performing a Mac OS X 10.5 Leopard install, and it's expected that you'll gain about 7 GB of space back on your hard disk.

Snow Leopard is also bringing some new features to the table, including 64-bit support, Grand Central Dispatch's multicore support, and OpenCL, all of which can provide better performance for applications. There are amazing improvements to the Mac OS X Universal Access features, particularly for the vision-impaired. For those who use their Macs in a predominantly Windows office environment, the full built-in support for Exchange should make life much simpler.

TUAW would like to know what Snow Leopard feature you're anticipating the most, so we've come up with a short list for you to choose from in a poll. We'll use these results to provide you with detailed coverage about those features. If your favorite improvement or feature isn't on the list, leave a comment and tell us what you're excited about.

Apparently yesterday's poll about the release date of Mac OS X 10.5.8's made some waves in the Apple swimming pool, since we've seen over 6,400 responses in about 15 hours. That poll also made TUAW reader Clinton hungry for a new poll. He wrote:

"Could you do a poll? There is so much speculation about Verizon and a 4G network and the possibility of iPhone going to that platform once it is up and running in 2010. I would like to see a poll to substantiate all the speculation that AT&T customer will leave for Verizon's network if iPhone is available on Verizon's new 4G."

Along with that explanation, Clinton also provided a question and several multiple choice answers. Since he had done most of the hard work, we couldn't help but run this poll. If none of the answers meet your needs, or if you have additional comments to make, please use the comments link below.

A friend of mine let me know that last night, Apple seeded Mac OS X 10.5.8 Build 9L30 to developers. Apparently, this version had only one item in the change list, that item related to an issue with waking from sleep mode when connected to external monitors.

With this one minor change, as well as the fact that the previous build was pushed to developers only five days earlier, it appears that the last version of Leopard is about to show up in Software Update. OS 10.6, Snow Leopard of course, is expected to ship towards the end of September.

TUAW wants to know when you think 10.5.8 will actually appear. Take our poll, and if none of the canned answers fit your thoughts, be sure to leave a comment.

Given all the other good publicity the iPhone has been getting, it won't come as any great surprise that the J.D. Power survey released today says:

Apple ranks highest among smartphone manufacturers with a score of 791, performing particularly well in ease of operation, operating system, features and physical design. LG (772) and Samsung (759) follow Apple in the rankings.

Other interesting findings are that smartphone users send an average of 17 emails a day, and 82 percent report that they use things like address books and to-do lists to stay better organized.

The survey included 2,648 smartphone users who owned their phone for less than 2 years. In general, smartphone users are increasingly satisfied with their purchase, compared to prior surveys. Users queried listed these attributes they wanted in a smartphone, in order of desirability: ease of operation, operating system, features, physical design and battery function.

We asked for fakes. You responded by sending us your favorite MacTablet mock-ups. So here at last is our gallery of fake Mac Tablet concept art, submitted by TUAW readers. Now once again it's your turn.

Take a peek through these pictures and tell us which one is your fave. (I suspect that #8 is going to win in a landslide.) Leave us a note in the comments to explain your choice and what you're really looking for in a touch-based tablet computer.

A survey by ChangeWave says Apple is looking ahead to record sales for Macs, which smiles in the face of further declines in U.S. consumer spending. The survey polled 4,416 people between August 4 and August 12.

If the poll is any indication, Apple will do well in the next three months, with 34 percent of respondents planning on buying a new Mac laptop, and 30 percent planning on buying a new Mac desktop. It's unclear how many of those overlap (that is, people who want to buy both). That's a modest uptick since last month -- two percent more for laptops and three percent more for desktops.

Compare that to general consumer electronics spending: 15 percent said they'd spend more over the next three months, while 34 percent said they'd spend less. That's almost unchanged since last month, but 13 points lower since August last year.

Also in the survey, 17 percent of the respondents (who own an iPhone 3G) are now more likely to buy a Mac in the future; one percent said they were less likely.

[Via MacsimumNews.]

OK, the keynote is over. We're all aflutter over the new products and software (in fact, my iPhone is wiggling with delight). We can't wait to get our hands on a MacBook Air. How about you? What was your personal highlight from Steve's keynote? The MB Air? The Apple TV 2? Yet another chance to support the US economy while increasing your personal debt?

Vote in our unscientific poll and check back tomorrow for the results. In a few weeks we'll be able to judge how it compares to keynotes past, but today we think it was pretty darn great.

Gruber's got a good post up on the topic du jour for most Mac blogs-- the iPhone's newly announced SDK and how its release will affect already created (and to-be-created, for that matter) web apps. I'm not sure I agree with him that web development for devices like the iPhone will be bigger than native app development after February (assuming Steve gives us a full SDK, and not a widget maker), but I do agree that web apps for the iPhone need more-- either Flash, Silverlight (shudder), or some other quality runtime.

However, I think the most interesting part of Gruber's article is in the note at the end. When we say iPhone (as I've done throughout this post), we really mean "iPhone and iPod touch." While lots of people have picked up touches, I tend to still consider the iPhone the vanguard of this situation. And so, while the SDK will also be able to create applications for the iPod touch (even Steve himself relegated it to a PS in his big announcement), the iPhone tends to get all the press.

But I'd like to know what you think, readers. Is it OK for us to say "iPhone" and mean both devices? Should we spend the extra time typing to point out that everything that runs on iPhone runs on the iPod touch? Or should we use them interchangeably-- make "iPod touch" mean both the iPhone and the iPod/iPhone Frankenstein monster that is the touch? What do you think? It's a small issue, sure, but little things can mean a lot.

David recently posted about some clever iPhone dream apps. As the ranks of existing iPhone applications continues to grow to include games and utilities, what applications are still missing? What iPhone apps do you want to see developers concentrate their efforts on? Native IM or IRC? Trip accounting? GTD management? Let us know in this poll and in the comments.

We've examined Apple's latest offerings (by "examined" we mean "stared at their respective web pages"). Some of us have even purchased iLife and iWork.

Now, we want your opinion: Which is the most desirable of Apple's new products? That iMac is gorgeous, iMovie '08 is completely new and everyone loves the Mac mini (right, Uncle Steve?).

Vote in our poll and check back tomorrow for the results.

Update: Keyboards add to poll options.

Which is the most desirable new product?
	New iMac
	iLife '08
	iWork '08
	Gigabit Airport Extreme
	Reworked Mac Mini
	10GB at .Mac
	New keyboards

I'm a little skeptical about this one (who is the Eagle Research Group, and why are they polling people about iPhones and Zunes?) but a new study from the ERG says that a whopping 70% of Zune users are actually planning a switch to the iPhone. And perhaps even more revealing, 36% of Zune users say they never would have bought one if they'd have known Apple would produce something as "ground-breaking" as the iPhone (well, duh).

Of course it's not news that the Zune sucks, and it's definitely not news that the iPhone is a revolutionary little device. But it's an interesting idea that while the Zune has been fighting to stay alive ever since introduction, it might be the iPhone that actually puts it out of its misery.

The social hasn't been quelled yet, though. Of the Zune users keeping their phone, 43% say the reason they don't want an iPhone was the lack of storage space for music (which is kind of an obvious conclusion when you're comparing a phone and a music player, innit?). And 22% of those sticking to the Zune say the reason for doing so was simply an overall dislike of "all things Apple."

[via DF]

Yesterday, I wrote about setting up the iPhone with pay-as-you-go service. Without purchasing feature packs, the data plan goes for an exorbitant $0.01/KB. (With a feature pack, the data goes down to $2/MB, or $0.002/KB.) This got me wondering. It's been almost a month since the iPhone debuted. How much data have you used? My iPhone tells me that I've sent 608 KB and received 2.9 MB--although with all my resets and restores, that number is probably much lower than my actual usage. Still, that's nothing compared to our own David Chartier. He's at 12.2 MB sent and 59.8 MB received. (Data junkie!) So I'm curious. How much EDGE data have you sent and received? You can find out by selecting Settings -> Usage. Let us know in the comments how big a data user you are. Bragging rights to everyone who beats out David.

Update: It looks like the average is currently around 150-200 MB for readers who aren't hovering around WiFi hotspots. The current high is near 2.7 GB. The few of us who have ready WiFi access are way, way down in comparison.