Tag: porter

Microsoft investigating retail options, hires former Walmart exec

Microsoft is giving retail stores another try, even after closing its only store at the Metreon in 2001. It plans a "small number" of stores, but did not mention locations or size. The company is hiring Walmart veteran David Porter -- an expert at negotiating deals between the movie industry and the...

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Microsoft airs second ad, campaign makes sense

Microsoft aired the second in its series of new ads featuring Jerry Seinfeld and Bill Gates, and unlike the first ad, we finally discover that the pair are trying to find out what life is like for the average person. Since Gates "lives in a moon house over Seattle" and Seinfeld "has so many cars h...

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What's the deal with Seinfeld doing ads for Microsoft?

Microsoft has set aside $300 million for an ad campaign featuring once-funny comedian Jerry Seinfeld in a series of advertisements targeting Apple. [Insert "master of his domain" joke here. -Ed.] According to the Wall Street Journal, Microsoft will pay Seinfeld $10 million to appear in a series of ...

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