Press event Articles on TUAW - The Unofficial Apple Weblog

Graph shows the tweets per minute during Apple's March 7 event

by Kelly Hodgkins (Mar 8th, 2012)

Twitter crunched the numbers and created a graph that shows the number of tweets per minute during yesterday's Apple press event. The tweets peak at over 10K per minute when Cook introduced the cost of the iPad, fell during the app demonstrations and climbed up to 8K when Cook announced the iPad 2 ...

Tim Cook's "time to shine" with new iPhone announcement

by Kelly Hodgkins (Oct 3rd, 2011)

Tomorrow is a big day for Apple fans around the world, it's also a big day for Apple CEO Tim Cook. Cook is expected to introduce the next generation iPhone. Apple's first high-profile announcement since WWDC and Cook's first as CEO. Cook is highly regarded as an expert in operations and supply ...

Apple officially announces iPhone event for Oct. 4

by Dave Caolo (Sep 27th, 2011)

Jim Dalrymple of The Loop has received an invitation from Apple (pictured below) for a press event to announce the new iPhone. It will occur on October 4 at Apple's campus in Cupertino, starting at 10:00 AM PT. Please note that Apple's typically terse invitation simply says "iPhone." No "5," ...

Apple October press event reportedly to be held on campus

by Kelly Hodgkins (Sep 26th, 2011)

In the past, Apple has held its major press events at the Yerba Buena center in San Francisco. All the iPhone and the iPad announcements were held in this venue. According to a report from AllThingsD, Apple's may buck this trend and hold its rumored October iPhone announcement at its Cupertino ...

Apple rumored to hold press event on Sept. 7 (Updated)

by Dave Caolo (Aug 12th, 2011)

Update: The Loop's Jim Dalrymple says this isn't happening. Frankly, we at TUAW are more inclined to believe Jim than some hit-or-miss random site who has "been right in the past" -- a distant past. As always, we'll let you know when real invites are sent out to a real event. Apple typically ...

Apple 'Back to the Mac' media event on October 20

by Dave Caolo (Oct 13th, 2010)

The word is out: Apple is hosting a media event on Wednesday, October 20th. The invitation features a a big cat -- looks like a lion to us, which means if you had "Mac OS X 10.7 Lion" in the betting pool, congratulations -- peeking out from behind a metallic Apple logo and the phrase, "Back to ...

Apple updates the iPod shuffle

by Dave Caolo (Sep 1st, 2010)

At today's press event, Steve Jobs announced a full revamp of the iPod line. The new iPod shuffle is smaller than the 2nd generation device and brings back something that many users missed with the previous model. Specifically, buttons! The new shuffle has a familiar-looking click wheel on the ...

A study of 17 Apple press invitations

by Dave Caolo (Aug 26th, 2010)

Reporting for Fortune, Philip Elmer-DeWitt reiterates Dan Frommer's question: "Is Apple really going to announce a TV gadget at an event with a guitar on the invitation?" It's a legitimate question, as Apple's press events have the power to move AAPL's price. When rumors become expectations that ...

Bloomberg: Apple press event on Sept. 7

by Dave Caolo (Aug 25th, 2010)

Yesterday, Bloomberg published a story about Apple's alleged plan to rent television shows through iTunes and, we assume, the Apple TV. The cost would be US$0.99, which is half off the purchase price of $1.99. Bloomberg also mentioned that Apple will hold a press event on September 7th. That's ...

TUAW Talkcast tonight at 10 PM ET - Let's all sing The iPhone 4 Antenna Song

by Steven Sande (Jul 18th, 2010)

It's the second day after the Apple press event, and there's still a lot of buzz in the air about the press conference and its outcome. While we'll probably skip on singing The iPhone 4 Antenna Song for you tonight, we'll have plenty to talk about on tonight's episode of the TUAW Talkcast. As ...

Rumor: Apple TV news on Sept. 9

by Dave Caolo (Sep 2nd, 2009)

The rumors are flying around the upcoming Apple press event like bees in a clover field; bees goaded on by Piper Jaffray's Senior Research Analyst, Gene Munster. On Monday, he suggested that the iPhone will be on multiple carriers in the US by next year. Yesterday, he predicted that Steve Jobs ...

What new goodies await us on the 9th?

by Kevin Harter (Aug 31st, 2009)

So, Apple has confirmed that there will indeed be an event next Wednesday, September 9th. The image on the invitations indicates iPods, or at least "music", will be the focus of the shindig. Will we see new iPods with cameras? How about iTunes 9 with some whiz-bang new social networking features? ...

Apple confirms Sept. 9 press event

by Dave Caolo (Aug 31st, 2009)

At last Apple has begun distributing invitations to a press event scheduled for September 9th. The image on the invitation, which features a classic silhouette dancer, pretty much confirms our suspicion that this particular dog-and-pony show feature the iPod (now with cameras! ...maybe). Apple ...

iPhone OS 3.0: Dreams really could come true

by Aron Trimble (Mar 17th, 2009)

In case you haven't checked iCal lately, the iPhone OS event is only hours away! What that means (aside from all of the tubes being clogged with rumors on what the new OS version will feature) is that it's time for another TUAW wishlist! Please know that while these are all going to be the best ...

Apple event will highlight iPhone OS 3.0

by Dave Caolo (Mar 12th, 2009)

Earlier today, Apple issued a press event announcement that promises to offer a "sneak peek" at iPhone OS 3.0. It'll go down at 10am Pacific on March 17th in Apple's Town Hall building in Cupertino. As usual, the whole thing is rather cryptic. From the "blueprint" graphic and text, it sounds like ...