Press-conference Articles on TUAW - The Unofficial Apple Weblog

Rumor: iPod event next week

by Mike Schramm (Aug 9th, 2010)

A Brazilian site named MacMagazine claims to have heard from a source within Apple that the company's annual back-to-school iPod press conference might be held as soon as next week. This is simultaneously pretty likely and somewhat hard to believe. On the one hand, MacMagazine isn't really a ...

Crisis expert says Apple gets a C on iPhone 4 PR

by Mike Schramm (Jul 19th, 2010)

Hilarious Taiwanese videos aside, just how did Apple do with last week's touchy press conference? Patrick Kerley, a communications strategist for a firm in Washington, DC, tells Computerworld that Apple actually did very well -- only it might have been too late already. He said that Jobs was very on ...

iPhone 4 press conference, by the numbers

by Megan Lavey-Heaton (Jul 16th, 2010)

Apple dropped a lot of interesting numbers during the press conference this morning, from both their own research and AT&T's data. Steve Jobs also said that three million iPhone 4s have been sold to date, so let's put this into perspective. .55 percent: This is the percentage of iPhone 4 ...

Jobs clears up proximity sensor fix, white iPhone 4, and international plans at press conference

by Mike Schramm (Jul 16th, 2010)

Steve Jobs cleared up a few pending iPhone 4 issues quickly near the end of today's press conference today. First, he said that Apple would be releasing a software fix soon for the proximity sensor issues customers have been experiencing. A fix for that problem would be available in the next ...

Apple plays satirical iPhone Antenna Song at press conference

by Mike Schramm (Jul 16th, 2010)

Here it is -- the Jonathan Mann video that Apple just played (no kidding) to start off their official press conference. No really -- right before Steve Jobs took the stage, he played this song for gathered reporters, and it's fair to say that the video shared in no uncertain terms what he thinks: ...

Woz having reception problems, too

by Mike Schramm (Jul 15th, 2010)

For all of his exceptional qualities, part of Woz' popularity these days lies in the fact that he is really the prototypical Apple fan -- he stands in line like everyone else, he postulates about Steve Jobs' condition, and he loves the products just as much as we do. So when even Woz admits to ...

Rumor: Apple buys Intrinsity

by Mike Schramm (Apr 5th, 2010)

We've heard a few times now that Apple was ready to pick up some smaller, innovative hardware companies, and the rumor mill now says that chipmaker Intrinsity was purchased by Apple late last week. Rumors first hit on April 1st about the company being sold to a bigger buyer, and on Friday at least ...