Microsoft's announcement that the company will open stores near the locations of existing Apple retail outlets came as no surprise to many people. After all, why not try to get a little overflow traffic from Apple Stores and sell a few Zunes in the process? Perhaps they'll have charming and pleasant retail employees like Lauren or Sheila from the "laptop hunter" ads...

TechFlash is reporting that the company has hired George Blankenship, former Apple real estate chief, to consult on securing prime locations for the Microsoft stores. Blankenship moved to Apple from The Gap, and he joins former Wal-Mart executive David Porter, who is now Microsoft's corporate VP of retail stores.

By consulting for Microsoft rather than being a direct hire, Blankenship can skirt many of the issues brought on by the NCA (non-competitive agreement) that all Apple executives sign. The demographic information that Blankenship might use to pinpoint Microsoft store locations is available publicly, and the techniques used by Apple to successfully open retail locations have been widely discussed since the first Apple Store opened in 2001.

While the locations, products carried, and general look and feel of the Microsoft retail outlets are still under wraps, the first stores are expected to open prior to the October 22nd launch date for Windows 7.

[via ifoAppleStore]

This rant about Mac OS X, multitasking and usability is brought to you by the letter Q and a disgruntled design student:

I heard something snap in my head today as I sat down at the back of an art history lecture hall (where outlets are, I follow) and got to peek over the shoulder of a girl using a 15" PowerBook in front of me.

This girl was using Safari to browse MySpace and - arguments about that site's damage to civilization as we know it aside - the browser window was 100% maximized across her 1280 x 960 display, obliterating what I would estimate is at least 1/3 of useful screen real estate. Then, she switched over to Word to keep working on a paper - again, Word had been manually maximized across the entirety of her widescreen display which was throwing easily half of her usable screen space into the garbage. Unfortunately, she is just one of many I have witnessed throwing away all sorts of useful screen space while using Mac OS X.

Men and women, boys and girls, please: Mac OS X more or less offers only one way to manually maximize windows across your entire display for a reason - because they don't have to be that large. "Multitasking" is defined as "the simultaneous execution of more than one program or task by a single computer processor." If we apply that definition to a person's ability to multitask, it means that you too are able to work on and look at more than one thing at once - which is why Mac OS X intentionally makes it difficult for one application to dominate the entirety of your display (Applications, such as Firefox, that don't obey the Mac OS X windowing rules I'm referring to are exempt from this post).

While the various tricks and design ideals that Mac OS X uses to accomplish this fantastic feat of productivity-inducing magic are outside the scope of my rant, I just want the word to get out that it is actually safe to trust your operating system's judgments in these kinds of matters. Tell your parents, inform you friends. I'm especially looking at you, switchers. I know the way Mac OS X handles windows and changing their size is strange, but trust me - once you get used to it and wrap your head around why it works this way on Apple's side of the fence, you'll be overjoyed with all the extra screen space you just reclaimed.

So go ahead, live on the edge: use that green "best fit" button and the Window > Zoom options, and be happy that you've taken a positive step towards getting just a little more done on your Mac.