Filed under: Desktops, Hardware, Switchers
Report: 12% of US households own a Mac
A new NPD report says that 12% of US households now own a Mac of some kind. That's a nice gain -- just a year ago, back in 2008, the same stat was at 9 percent, so Apple has made nice jumps just in the last 12 months. But before you start crowing about Apple's impending superiority, here's another fact that might have you thinking twice: of those households, a whopping 85% also own a Windows computer. In fact, 66% of those Apple households actually own three computers or more. So many more Apple owners own more than one computer, and of those, it's pretty darn likely that one of them is still a Windows PC. That's certainly the case at my house (I own a Mac mini, a MacBook, and a PC), and I bet it's true for lots of you Mac users as well.There is good news for Apple in terms of iPods however: 63% of Apple-owning households also have an iPod on hand, though I'd question whether that's chicken or egg: do they own an iPod because they owned a Mac or vice versa? Additionally, Apple users are more likely to have navigation systems in their cars, they're more likely to earn over $100,000, and they're likely to have twice as many gadgets as other users -- 48 gadgets on average for Mac owners, compared to 24 for the average consumer household.
While those stats are interesting, none of them seem super surprising -- Apple has a reputation for high-end gadgets, and so anyone who seeks out their products is going to pick up some other gadgets as well.
"I switched to the Mac to use this!" might be the highest praise a Mac developer could ever hope to hear. Switching platforms means not just buying a new computer, but also buying a bunch of new software. There are probably only a handful of applications that merit changing platforms all on their own, but
As a technical writer, blogger, and wannabe novelist, the tool that I use to capture my thoughts is almost as important as the words that I choose to describe those thoughts. I love to try out new writing tools, particularly those that say that they're going to let me write creatively without getting in the way. Unfortunately, many of them end up becoming the proverbial albatross because of steep learning curves, impossible-to-remember keyboard shortcuts, or complex user interfaces. In my thinking, any writing application that keeps me from writing deserves to go into the Trash Can quickly.
In a new study released by 

Microsoft's share of the operating system market is dropping, while Apple computers and handhelds have topped 10 percent for the first time, according to a new report on Internet-connected computers.
A 

Forrester Research has mined its vast knowledge resources, and 
The concept behind
TUAW's nerdy (yet surprisingly well off) little sister Blogging Stocks has a great 
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