Filed under: Retail, Apple, Macbook Pro, MacBook, MacBook Air
Aw, I just bought a MacBook last week ...
When I was faced with the decision of buying a MacBook Pro or waiting, I immediately took the leap of faith without knowing if Apple would be releasing a new unit within the next few weeks or not. As it turns out, I was wrong and Apple did release a new MacBook Pro. However, I did not suck it up and go on ... I went searching for some answers as to what you can do if you are in the same situation. In this post, I'm going to tell you what I found out. When you purchase a new product from Apple (either through the online store, or though a brick-and-mortar store) you have 14 days to return the product. With this 14-day policy, Apple also gives you price protection. From my understanding this covers both pricing decreases as well as new products coming out.
When I took my MacBook Pro to the Apple Store, they immediately looked at my receipt and asked if I wanted a new one. I thought, "This can't be this easy, can it?" There is a caveat with replacing your old machine with a new model: the Apple Store might charge you a "re-stocking" fee. This is a 10% fee based on the initial purchase price. I questioned them about this and they told me that I would be getting an upgraded product. However, I was able to get my re-stocking fee waived after talking with the manager for a little while.
The Bottom Line
If you bought a MacBook/Pro/Air in the past 14 days and want to upgrade to one of the newer models, it definitely wouldn't hurt to call up your local store (or Apple online customer service at 1-800-MY-APPLE) and talk to them about returning. Don't be surprised if they tell you about the restocking fee, they told me the same story until I took it into the store. Unlike most computer companies, Apple does try to make the situation right, and most of the time, you come out on top of the matter.
Additional Resources
For the past few months, we've seen some turbulent waters here at TUAW. I don't think I need to mention the furor that's popped up in the comments multiple times over a number of Apple's past actions. All the iPhone unlocking has stirred emotions we didn't even know you guys had. The ringtones issue
One of the reasons Apple tries so hard to keep upcoming products under-wraps is something called the Osborne Effect. In 1983, Osborne Computer announced the future release of several new machines that would far out-perform their current offerings. Unfortunately, Osborne was counting on sales from their current machines to pay for production of the next-generation products. As soon as people heard something better was in the pipeline, sales dried up, and Osborne eventually went under. The very same thing would happen if info were to get out about a new iPod or Mac; no one is going to buy an Mac now if they know that by waiting a month they can get a much better one. 
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