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Filed under: Analysis / Opinion, Software, Odds and ends, Apple, iPhone, App Store, iPod touch

MLB is about to make a million dollars off an iPhone app

Lots of developers are saying that they can't sell their apps at $9.99 in the App Store, but Major League Baseball is apparently the exception -- the $9.99 At Bat app is not only gaining accolades from users, but it's selling like nachos at the ballpark, too: with 130,000 copies sold so far this year, MLB is about to break a million dollars in revenue, even after Apple takes its cut.

Pretty impressive for a pricey app. Of course, that's chump change when you consider exactly what MLB is dealing with -- the app integrates the Gameday Audio service, which sells for $14.99 on its own, and baseball's television and video content makes much, much more than a million dollars. The iPhone revenue, big as it is, is just a drop in the bucket for MLB, really.

But nevertheless, the MLB app stands out as proof that, even if you have to include exclusive live audio content from major sporting events around the country, it is possible to make an app that people will happily pay $9.99 for. Stands to reason that if developers can make their app at least as functional and useful as At Bat, they too can make a million dollars.

Filed under: Analysis / Opinion, Desktops, Hardware, Apple Financial, Apple

Mac shipments lowest they've been in 1.5 years

Apple reported amazing earnings in its conference call last week, but SwitchtoaMac.com says not so fast -- while it's true that there was a lot of sun shining in Apple's report, there is one small shadow that they obviously didn't mention: their shipments of new Macs have started to drop off for the first time in 5.5 years. And they're the lowest they've been in a year and a half.

A problem? Not a terrible one, but as you can see from the chart over there, there is a definite downturn in new Mac shipments. That might actually be good news for Apple, though -- with the economy doing a nice downturn lately, less inventory might shore up sales a bit, and keep their budgets in line with estimations. Of course it would also mean fewer Mac sales (and despite the recent popularity of the iPhone and the iPod, Macs still make up the majority of Apple's revenue), but if customers aren't there, that's better than having warehouses full of computers paid for but not actually sold.

It's definitely not a sign that the company is going down in flames (in fact, all evidence says exactly the opposite), but it may be a sign that Apple's amazing growth is slowing down a bit.

Thanks, Larry T!

Filed under: Analysis / Opinion, Software, Internet Tools, Security

Windows Safari bugs and exploits "popping up like hotcakes"



Safari has been available on Windows for less than 24 hours, and already the hacker community is apparently tearing it to shreds. The Errata Security blog has been keeping track of a few announcements across the web, including a fully disclosed 0-day exploit that Thor Larholm apparently found yesterday within two hours of the software's release (and says more are "popping up like hotcakes"). And just to be clear on the use of 0-day exploit: it means Larholm found a way to execute any piece of code on a Windows box when Safari visits a properly crafted site to successfully exploit a vulnerability on the day the vulnerability was found.

What will this mean for Safari's reputation and traction in the Windows market? I'm not really sure yet. There are any number of reasons behind Apple's decision to develop Safari for Windows, and even though a healthy pool of tech-savvy users are already tinkering with it (for better and for worse), the real results will be seen once it reaches much more of the mainstream market. One of the primary reasons (besides making it easy for Windows-based web developers to write web apps for the iPhone, of course) for SafariWin, as some are calling it, is because that tiny little search box in the upper right of a browser has become quite a revenue generator if the browser does decently in the market. When users search through that box, the browser manufacturer makes some money off the resulting ads that are displayed along with that search. Firefox reportedly made around $50-75 million last year for Mozilla because of that little search box (not bad for an open source product, eh?). You don't have to be Internet Explorer to bring home at least some bacon for your company; heck, I would bet that Opera is still in business largely due to their search box as well.

But none of these reasons will mean anything, and Safari won't generate nearly as much revenue for Apple, if it doesn't gain at least a respectable share of Windows users who are actually firing up Safari to search, browse the web, view and click on ads. But If Safari keeps getting torn apart like this within 24 hours of a release, it could gain a terrible reputation before it ever hits the radar of a crucial portion of the general public. In this new web browsing and computing world where security is everything when you talk about a browser, Safari needs to plug these exploit holes ASAP if it plans to get any farther than the fleeting front page of digg.

Filed under: Apple Corporate, Apple Financial, Apple

Apple reports second highest earnings in its history



That's right, boys and girls, Apple reported their earnings for their third quarter today, and things are looking good. Apple had its second highest earnings and sales ever this quarter, which is very impressive if you think back to Apple's meteoric climb early in its history. Apple posted a revenue of $4.37 billion with a profit of $472 million. That's a lot of iPods, about 8,111,000 iPods, with sales of 1,327,000 Macs (75% of which were Intel Macs). This represents a 12% growth in the sales of Macs and a 32% increase in iPod sales.

Check out the press release for full details.

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