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Filed under: Hardware, OS

BW: Apple's Schiller sees opportunity for Mac with Windows 7 launch

One week from today, Microsoft will try to shake the stink of Vista. BusinessWeek reminds the world that Microsoft is set to launch Windows 7 on October 22nd. I've got the day free, since all of my invitations to Windows 7 launch parties seem to have been lost in the mail.

As the spotlight shifts toward Redmond, WA, Apple Senior VP of Worldwide Product Marketing Phil Schiller says that Apple sees "a very good opportunity" in the Windows 7 noise, in an interview with Business Week's Peter Burrows.

While no one expects Windows 7 to be as poorly received as Vista, the new operating system will mark the first time in a long while that millions of PC owners will start looking seriously at replacing existing machines, especially with so many PC-people having skipped the purchase cycle when Vista came around.

And there's where Apple gets them. Or tries to, anyway.

Apple is likely to aim new ads at PC users, trying to pull them to the Mac side in the coming days. The ads will probably hit familiar points, such as the susceptibility to malware worn by Windows, and extra programs buyers get with a Mac out of the box, like iMovie and GarageBand.

Continue readingBW: Apple's Schiller sees opportunity for Mac with Windows 7 launch

Filed under: WWDC, Snow Leopard

Schiller and team to deliver WWDC keynote, Snow Leopard developer preview June 8

Apple issued a press release this morning, saying that Worldwide Marketing VP Phil Schiller would lead a "team of Apple executives" to deliver the Worldwide Developer Conference keynote June 8 at 10:00 a.m. Pacific (1 p.m. Eastern).

According to the press release, attendees will receive a developer preview of Snow Leopard, the next major version of Mac OS X. The developer preview is designed to show off a new version of QuickTime, QuickTime X, multi-core and GPU processor support, and accessibility enhancements.

"At WWDC, we will be giving our developers a final Developer Preview release so they can see the incredible progress we've made on Snow Leopard and work with us as we move toward its final release," said Bertrand Serlet, senior VP of Software Engineering.

During the conference, iPhone developers can also attend over 100 technical sessions and meet with more than a thousand Apple engineers about iPhone OS 3.0, the release says.

WWDC runs from June 8 to June 12 at Moscone West in San Francisco. The conference is sold out.

Filed under: Analysis / Opinion, Apple Corporate, Steve Jobs

Continuity: Executive succession plans in history

We all know that Steve Jobs will eventually leave Apple, and Apple's executive team has a responsibility to draft a succession plan to help minimize the turmoil when that day comes. To figure out what Apple might do, we can look to the past for other examples.

Ford Motor Company was founded in 1903 by Henry Ford. In 1918, at the age of 55, Henry handed the presidency of the company to his son Edsel. When Edsel died in 1943, Henry came back to Ford Motor Company ill, "mentally inconsistent, suspicious, and generally no longer fit" for the job.

Most of the board didn't want him to be president. Even with no official title, he'd been in de facto control of the company since Edsel took over. Nevertheless, the board elected him (rather than cross him), and he served until the end of the second World War. Gravely ill, he turned control of the company over to his grandson, Henry Ford II, in 1945. Henry Ford died two years later.

Steve Jobs has four children, the oldest of whom is Lisa Brennan-Jobs, a 30-year-old journalist. None have publicly expressed any desire to run Apple.

Continue readingContinuity: Executive succession plans in history

Filed under: Analysis / Opinion, Apple, iPhone

Schiller on unlocked iPhones

The Associated Press managed to talk to Phil Schiller, Apple's Senior Vice President of Worldwide Product Marketing, about Apple's recent announcement that hacked or unlocked iPhones might become expensive paperweights after an upcoming software update is applied to them. (The AP also quoted our very own Erica Sadun on the topic.)

Phil says that this isn't about punishing people for unlocking their iPhones, but rather that the various iPhone unlocking apps have 'caused damage to the iPhone software' and that Apple can't be help responsible for what happens to a hacked iPhone.

I'm willing to believe that Apple isn't maliciously trying to brick iPhones that have been unlocked. It is far more probable that the update might, under certain circumstances, break your hacked iPhone and Apple doesn't want to spend the time fixing the update to play nice, and they don't want to have to pay for all the broken iPhones that may result.

That's my thought, but what say you, dear TUAW readers?

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