Filed under: Accessories, iPod Family
Nike profits driven by iPod sports kit
The Nike+iPod kit has proven to be a huge win for Nike's bottom line. Their profits are up this year with higher than expected earnings and their stock has risen to its highest price in a decade. The secret? Apparently it's Nike's iPod kit, at least in part. Bloomberg reports that "Chief Executive Officer Mark Parker boosted sales with the Nike Plus shoe that works with an iPod and signature footwear from basketball star LeBron James." Looking at the numbers, Nike's Q2 net income rose to $325.6 million compared to $301.1 million a year earlier. Revenue was up 10%, from $3.47 billion to $3.82 billion. That's a lot of sneakers. Almost makes me want to go out running.
With all the hubbub surrounding the announcement of the Apple/Nike partnership, no one mentioned the day's most striking revelation. No one except Arik Hesseldahl, that is. In an 
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