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Filed under: Analysis / Opinion, Software, Odds and ends, Developer, iPhone, App Store, iPod touch

OpenFeint 2.0 brings social discovery to the iPhone

The Aurora Feint folks are at WWDC with the rest of the Mac development world this week, and while out there, not only are they having a party, but they sent out an announcement: OpenFeint 2.0 is out now, and it has some "social discovery" features now included. Their open platform already supported doing things like leaderboards and profiles from directly within iPhone applications and games, but now the new release will also allow users to bring their friends lists in from Facebook and Twitter, update profile pictures of themselves, and both find their friends and figure out what they're playing. The system is free to integrate into iPhone apps and games, and there's a user-based model that costs more at higher levels.

OpenFeint isn't the only system attempting to do something like this (be a sort of Xbox Live for iPhone games), but they are certainly the biggest, with more developers jumping into their boat every day. And as is the way with social networks, sometimes being the biggest is just as good as being the best. Look for their features in an iPhone game near you.

Filed under: Analysis / Opinion, Gaming, Odds and ends, Developer

OpenFeint announces iPromote, readies to take over iPhone gaming

During our interview with Danielle Cassley of Aurora Feint, I talked with her about OpenFeint, the code backbone for a social network that iPhone developers can use in their apps. Since then, a number of developers have added the interface to their apps, perhaps most notably Pocket God, which has used the tool only to create the barest of online leaderboards so far.

Now the crafty folks at Aurora Feint are revealing another trick up their sleeve: something they're calling iPromote. It sounds like more or less a crosspromotion deal for various apps and games in the OpenFeint system -- certain apps will give their users a chance to pick up other paid apps under the OpenFeint umbrella. While the press release is fairly vague about exactly how it works (they say there will be "a revenue sharing model for sales that occur through OpenFeint"), it'll probably show up in the user's interface as links or promotions for other apps.

There are quite a few of those apps -- Aurora Feint lists over 20 apps that have already integrated OpenFeint, and there are more on the way, including some high-profile apps from Chillingo. Even our friend Steve Demeter, who was working on his own community platform called Onyx, has abandoned work on that to join up with OpenFeint. There are at least a few other such platforms like this that were vying for widespread acceptance on the iPhone, but it looks like OpenFeint is primed to take the top spot. Which means we'll probably be seeing lots of it in applications near you very soon.

Tip of the Day

To get an instant map to any address, just go to your Address Book and right click on the address field of any one of your contacts and select "Map Of." The address will then be revealed in Google Maps on Safari. You can do the same if a data detector determines there is an address in an e-mail in Mail.


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