Sparks Articles on TUAW - The Unofficial Apple Weblog

Apple looking to build data center in Reno

by Steven Sande (Jun 27th, 2012)

All of Apple's iCloud initiatives need data centers -- big ones -- and the company has announced plans to build a new facility near Sparks, Nevada, just a short toss of a poker chip east of Reno. That's not all Apple is planning to do in Northern Nevada. There are also plans to build a ...

New "Sparks" iPod ad

by Dave Caolo (Jan 11th, 2006)

When I was a student at Berklee, I had the distinct pleasure of seeing former student Wynton Marsalis perform. If you're a fan, you know that the Marsalis family is huge in the jazz world. Yesterday, Apple released two new ads: The Intel ad and a new iPod ad featuring Wynton himself, called ...