Study Articles on TUAW - The Unofficial Apple Weblog

Flawed study decides iPhone is for games, Android for apps

by Chris Rawson (Dec 27th, 2011)

Trumpeting in its headline that "iPhone is for games, Android is for apps," Xyologic has managed to pull a singular feat: it's undermined 5/8 of its own name with the analysis that follows. Xyologic compares the entire US Android Market against just the free iPhone offerings in the App Store, ...

Retrevo Study: Shoppers seek tablets on Black Friday

by Mike Schramm (Nov 18th, 2011)

The latest consumer study from Retrevo has tablet computers sitting atop the list of items people will seek out on Black Friday, with the iPad at the top. The Kindle Fire is also a target, as are HDTVs, laptops, the iPhone and other smartphones. We've already seen that the iPad is supposed to ...

University iPad program reveals room for improvement

by Michael Grothaus (Nov 2nd, 2011)

The University of San Francisco has revealed the results of a six month 2010 iPad study involving 40 faculty members that looked at how teachers could use the device as a tool in the classroom. The result: while many teachers found the device useful, all thought there was room for ...

Daily Update for Sept. 20, 2011

by Megan Lavey-Heaton (Sep 20th, 2011)

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes, which is perfect for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the ...

Daily Update for Sept. 19, 2011

by Megan Lavey-Heaton (Sep 19th, 2011)

Apple takes top spot in J.D. Power smartphone ratings five years in a row

by Chris Rawson (Sep 8th, 2011)

For the fifth year in a row, Apple's iPhone has taken top spot on the J.D. Power and Associates Smartphone Satisfaction Study. "Apple ranks highest among manufacturers of smartphones in customer satisfaction with a score of 795 and performs particularly well in ease of operation, operating ...

McAfee: Android malware soars while iPhone untouched

by Mike Schramm (Aug 23rd, 2011)

McAfee says that the Android OS is having some issues with malware lately -- according to a new study from the anti-malware company, Android malware has grown by 76% over the past few months, sending the number of troublesome scripts out there to over 40. Some of the malware appears to be ...

Study confirms: Some people are way too invested in their favorite brand

by Chris Rawson (Aug 17th, 2011)

Did you weep into your cornflakes over Antennagate last year? Me either, but a new study suggests that some people might have. According to Ars Technica, researchers at the University of Illinois discovered that attacks upon people's favorite brands can be perceived as attacks against their ...

Study: iPhone users would give up their toothbrushes before their devices

by Michael Grothaus (Aug 3rd, 2011)

A survey by GPS mobile apps developer TeleNav reveals that 40% of iPhone users would rather give up their toothbrushes for a week than their iPhones. That number compares to 22% of total smartphone owners (Android, BlackBerry, etc.) who said the same thing. What does that mean? Either iPhone ...

Scientific study shows internet use changes human memory

by Chris Rawson (Jul 18th, 2011)

The internet has fundamentally affected the way people access and store information, and many people (myself included) have wondered if it's also changing the way our minds work. According to the New York Times, a recently published scientific paper shows that we are indeed changing the way we ...

Usability study finds many iPad apps still need to work on their UI

by Chris Rawson (May 27th, 2011)

The Nielsen Norman Group did a usability study on iPad apps not long after the device's debut in 2010. A year later, they've done a followup study to see how things fare today. While most apps have made big strides in overall usability in the year since the iPad's debut, many of the apps covered ...

Study wrongly suggests iPad readers skim, show poor retention

by Kelly Hodgkins (May 20th, 2011)

Miratech conducted a study that compared the way people read a newspaper with the way they read on the iPad. The research used reading time, gaze patterns and eye movement to discern any difference between the two mediums. The study concluded that people concentrate more on the content and ...

Study finds AT&T iPhone downloads twice as fast as Verizon's

by Megan Lavey-Heaton (Mar 7th, 2011)

We reported this morning on Verizon's iPad data rates crushing AT&T's, but if you're looking for raw download speed instead of cost savings, it might be worth checking out AT&T. Network World reported that studies from Metrico Wireless in five US cities showed that the iPhone 4 ...

New study questions extent of iPod-induced hearing loss

by Chris Rawson (Sep 22nd, 2010)

Have you heard? Apparently iPods cause hearing loss. A Journal of the American Medical Association study published in August found that 14.9 percent of teenagers aged 12-19 suffered from hearing loss from 1988-94; 19.5 percent of the same age group had hearing loss from 2005-06. Throw in another ...

Study: iPad owners are selfish elitists, non-owners are independent geeks

by Mike Schramm (Jul 29th, 2010)

Hey we didn't say it, we only repeated it. Consumer firm MyType has done a study of the opinions of 20,000 people, and have determined that iPad owners are wealthy, sophisticated, educated, and score very low in tests designed to chart altruism and kindness. In short, they're rich and smart, but ...