My mom and dad just purchased their first Mac. Unfortunately, it turns out I'm not a great teacher because I get overexcited about advanced features and take the basics for granted when I try to explain things. Fortunately for me, my father shares my autodidactic personality (might be where I got it...) and has been taking the learning curve in stride. I've felt like there are a lot of things they need to know about my favorite platform, though, that I haven't been very good at communicating. I've been wishing there was an all-inclusive, step-by-step resource that could better convey all of the information I try to share in my not-so-good-for-switchers way.

Enter OS X Help, which debuted in January and has built up a nice catalog of articles for people just getting their first taste of OS X. The site features the tag "Insanely simple tutorials for the first time Macintosh user." I immediately thought, "son of a switcher! This could be the answer!" From hardware tips to an in-depth look at Safari and Finder, Scott Haneda and Caroline Merchiers have compiled a well-organized collection of brief introductions to Macintosh topics. The email to my parents is on its way.

[Ed. note: Brett's modesty forbids any mention of our own Mac 101 series for new and returning Mac users... but look there, it got mentioned anyway!]

It's a quiet day at TUAW headquarters (located in scenic Ann Arbor, MI) -- Monday is a holiday here in the USA, in honor of Presidents Washington and Lincoln, two leaders in times of dramatic change.

Speaking of change, how many signs and wonders do you need to know that there's a major Mac migration afoot? TechTV veteran and vidcaster Chris Pirillo, a Windows expert and advocate of long standing (but a friend to the Mac community nonetheless) recently bought himself a Mac Pro and has let his freak flag fly as an official Mac Switcher. Our fondest congratulations go out to CP on this momentous occasion... combined with legendary gadfly John C. Dvorak's recommendation to buy Macs in the newspaper of record, it's an indication of how far we've come.

Chris has posted a well-considered and ample "50 Reasons to Switch" piece over at his blog, where he notes that he's still an Outlook user and still runs Windows (in VMware Fusion or Boot Camp) for some tasks; as far as he's concerned, the OS choice isn't a "religious issue" but rather a recognition of what works, and what works for him is Mac OS X. He ends the post with a gentle dig at the Windows community: "I'd like to challenge any Windows enthusiast to publish 50 Reasons to switch from Mac OS X to Microsoft Windows. ;)" No doubt a few will take him up on that.

Samuel Dean at Web Worker Daily has compiled a nice list of applications that will make Mac OS X more familiar or recent switchers. Included in the list is Adium (for multi-protocol IM), WhatSize for identifying file sizes and types in a manner similar to Windows Explorer and Firefox, since they were probably using it on their Windows machine, anyway.

One tip I always share is the spotlight search feature in System Preference. Many switchers get lost in translation; that is, figuring out what Apple has named a certain system preference, or where it lives. System Preference search lets them enter a keyword, like "trackpad", and see the highlighted result. It's very handy.

As we close out 2007, there are thousands of new Mac users just beginning to explore the wonderful world found on those shiny computers that were tucked under the tree/menorah/nonsectarian gift deployment venue. If there's one thing we'd recommend that experienced Mac hands could do to make the adjustment easier... well, there isn't just one thing, there's five. Got other suggestions for onboarding the switcher nouveau? Drop them in the comments.

1. Don't buy Apple RAM. This should be stenciled on every Mac box, printed on UPS driver caps, and possibly placed on street stickers outside the Apple Stores (I kid! Don't sue me). I recently priced a 512 MB upgrade for a vintage G4 iBook, and while I would have liked the convenience of the Apple Store for quick pickup, I could not possibly justify the 300+% markup over crucial.com's or OWC's price for the exact same part ($150 vs. $38). I doubt that an educated-customer avoidance of Apple memory, either BTO or upgrades, will make much difference to pricing policies, but this situation is so insanely out of whack that something has got to give.

Update: Several readers have pointed out that you should hold onto your factory RAM in case you need to troubleshoot problems down the road, a good suggestion -- Apple support or Genius Bar techs will often ask you to return your machine to as-shipped condition. If you want to cross-check that you're getting the same manufacturer as Apple uses, you can always compare RAM prices and part specs in a jiffy at dealram.com. Reader JC did a quick survey of manufacturer markups on RAM and suggests that Apple's pricing may not be so far out of line when compared to other high-end computer vendors like Sony; still, I stand by my statement that buying Apple RAM is too expensive.

2. Make a shareware gift basket. You've got the massive downloads folder and the experience with your favorite Mac programs; why not leverage that? Burn a CD full of your top shareware apps, or register a couple of them in your buddy's name. Nothing says "I care" like software.

3. Give the gift of bookmarks. Your experience as a Mac veteran has populated your browser bookmarks with a zillion helpful sites; export them and send them on over! If you need a starter list: macfixit, macintouch, macworld, dealmac, macosxhints, versiontracker, iusethis, and of course our humble little blog.

4. Provide a personal support gift certificate. An email that says "call me anytime" might give too much license for midnight pleas for help -- maybe a stylized one-sheet saying "This certificate good for three hours of handholding, gentle instruction, wireless troubleshooting & general Mac advice" will set the ground rules.

5. Deliver the Kool-Aid. One of the hardest transitions for recovering Windows users to make when adjusting to the Macintosh Way is the attitude: expecting things to "just work" instead of having to tweak registry settings and swap out DLLs, being willing to cooperate with your computer instead of fighting it all the way. Sit with your buddy and watch them work for a bit; if you notice points of friction, try to lubricate. Remind them they can still right-click, allow them to plug in a printer and not go searching for drivers. See the light in their eyes return.

I'm a little skeptical about this one (who is the Eagle Research Group, and why are they polling people about iPhones and Zunes?) but a new study from the ERG says that a whopping 70% of Zune users are actually planning a switch to the iPhone. And perhaps even more revealing, 36% of Zune users say they never would have bought one if they'd have known Apple would produce something as "ground-breaking" as the iPhone (well, duh).

Of course it's not news that the Zune sucks, and it's definitely not news that the iPhone is a revolutionary little device. But it's an interesting idea that while the Zune has been fighting to stay alive ever since introduction, it might be the iPhone that actually puts it out of its misery.

The social hasn't been quelled yet, though. Of the Zune users keeping their phone, 43% say the reason they don't want an iPhone was the lack of storage space for music (which is kind of an obvious conclusion when you're comparing a phone and a music player, innit?). And 22% of those sticking to the Zune say the reason for doing so was simply an overall dislike of "all things Apple."

[via DF]

Thanks to you TUAW readers, tips are rolling in on all the tiny and not-so-tiny features that Mac OS X Leopard will be bringing in October. One feature that is definitely not-so-tiny is something I'll dub 'fast switching' between Mac OS X and your Boot Camp Windows installation. While this isn't quite the built-in virtualization that some users were hoping for, it will minimize the startup, shutdown and boot times when switching between the two OSes. Detailed on Boot Camp's new features page, Apple has hooked their safe sleep feature into Boot Camp to allow Mac OS X to save all your open applications and windows, and then boot over into Windows. Once you're done in Windows, you can boot back over to Mac OS X and pick up where you left off - with all your open applications and documents put right back where you left them.

This is a great idea and an interesting compromise between making it a little too easy to run Windows on your Mac, and it also keeps Apple from stepping on the toes of virtualization products from companies like Parallels and VMware.

Thanks, Daniel

With Mother's Day coming up, the perfect gift for your 'switcher mom' might be personal lessons in the Macintosh way. Don't have that kind of time? Mmm-hmm. Really. You never call, you never write..

Well, if you're looking for something more wrappable than a bookmark for Apple's Switch 101 support pages, there's a new training product aimed squarely at PC-to-Mac switchers and the tasks they need to perform every day. It's saddled with the ungainly name of "It's About Time" to learn the Switch to Mac but I'm beginning to think of it as "Switching with Saied," since Saied Ghaffari is the genial, slightly-overexcited video host who walks you through basic computing tasks on side-by-side Windows and Mac desktops. This is the second training product from the company, following on the heels of "It's About Time" to learn iPhoto.

"IAT"TLTSTM is featured on Apple's download site at the moment if you'd like to check out the demo; the full version is $25 for the downloadable version, $30 for the boxed version. Note that you need at least a 1280x720 display to use the product.

Now that new Macs will run Windows beautifully, people are considering Macs who haven't before (I've seen it myself around the office). They may install Windows, but I'm sure that once they play around in the Mac OS for a while, they won't all go back.

Being Mac newbies, however, these users may not be aware of the Mac counterparts for some of their favorite Windows apps. The good folks at Blather have compiled a nice list of popular Windows apps, and their Mac counterparts:

• Outlook >Mail and iCal
• HomeSite > TextMate
• AppRocket > Quicksilver
• FlashFXP > Transmit
• SecureCRT > Terminal
• SQL Manager > Navicat
• Tortoise SVN > SVNX
• OneNote > OmniOutliner
• FastTrack Schedule 9 > OmniPlan
• Visio > OmniGraffle
• Internet Explorer 7 > Parallels
• PHP Encoder > SourceGuardian

Now, this list seems to cater the needs of a web developer, so we'll put the question to you: As a switcher with the needs of a home user, what alternatives would you offer?

The word that there might be as many as 9000 switchers a day got us thinking: maybe all those switchers could use some tips on how to save a few bucks while hopping the fence to white, black and aluminum pastures. Sure, Apple typically doesn't offer much in the way of excitement when it comes to zany blow-out sales on their products, but who says you have to buy your Apple stuff from Apple? There are plenty of resellers who offer some great deals to lure customers away from Apple's shiny stores, and discount watching sites can help you jump on time-sensitive sales. If you take our tips to heart, we guarantee both you and your credit card will sleep better at night with your next (or first) Mac purchase.

Read our recommendations after the jump.

WFAA has posted an article about the fundamental dualities of the world: Ford vs. Chevy. Coke vs. Pepsi. Mac vs Windows. It's not a very deep article or a long-one, but several quotes (particularly those from WFAA's online operations manager--and Mac aficionado--Doug Boehner) made me laugh out loud. "It's strange and cult-like...Once you kind of drink the Kool-Aid of the Apple product you realize: Oh my gosh, this is what a computer should have been doing all along."

I personally didn't know that retailer JC Penney was switching from Windows to Mac. Good for them!

A man named Bill Westerman has penned a very down-to-earth article listing some of the ups and downs of switching to the Mac. Following a long line of switchers, Bill pens a nice mix of typical and not-so-typical scenarios, reactions and thoughts on the experience that I haven't seen capture quite as well elsewhere (and no, I'm not complementing Bill just because he links to TUAW in the article's footer). Two of my personal favorites are the "damnit!" / "ah-ha" moments Bill mentions, as I constantly meet switchers both old and new who find themselves frustrated with one behavior or another with Mac OS X, only to discover that they're really just being held back by an embedded expectation from their time with Windows.

All in all, Bill rounds out 22 well-summarized points that switchers can look forward to experiencing on their journey to the right side of the force. The only things I can think to add are:

• #23: If you buy a MacBook/Pro, you just might have to turn into a nerd for notebook cases. You'll quickly find that most manufacturers build their cases for the lowest common denominator in the industry, which includes those 2"-thick Dells that seem to be so popular. I recommend bumming around the Mac web and tracking down a few key Mac-centric case manufacturers to scratch that itch.
• #24: Don't start dressing like Justin Long from Apple's "Get a Mac" ads, especially on a college campus. You're likely to compound any ridicule you're already receiving (see Bill's first point).

Other than that, let the switching continue!

[via digg]

The way that applications, windows and our OS behave is a subject of much debate. Toss some life-long switchers into the mix and boy-howdy, you got yourself the nerd version of a bar fight. One of these much debated behaviors between Mac OS X and Windows is how to handle switching between applications and their windows. Mac OS X focuses on applications - when you press cmd + tab, you can switch between all of your open applications, but you have to press cmd + ` in each app to cycle between the windows specific to said app. The Windows switcher, on the other hand, doesn't see applications, only windows. Pressing the switching keystroke equivalent of alt + tab offers a selection of all open windows, including the 20 Word documents and 5 IE sessions you have running.

For the sake of this post, I'm not necessarily saying one is better than the other, and the subject of why this difference exists is a usability discussion best left for another day. I simply wanted to lay some context for Witch, a Windows-like application switcher from Peter Maurer (of Butler and the original Textpander/TextExpander fame) that fuses window-centric switching with some of the nice perks of Mac OS X. Not only can you switch between windows, just like on, uh, Windows, but you can also do things like bringing all minimized windows to the front or even close those minimized windows without having to bring them to the front.

Witch, like many of Peter's apps, is donationware. However, if you get attached to it and don't want it to go the way of TextExpander (or if you simply want to give a developer his much-due credit), I highly recommend you donate for Peter's fine work.

[via Lifehacker]

Remember Ellen Feiss? She because famous in 2002 at the tender age of 14 for her Apple Switcher commercial, in which she talked about how her dad's computer had devoured her homework. Bummer, that. A controversy arose about whether or not Feiss was a stoner, and whether she was under the influence of Benadryl (or something perhaps less legal) at the time of the filming. It's five years later now, and Macenstein tracked her down and interviewed her.

Now 19, the famous "switcher girl" has finished high school, and has appeared in an independent foreign film. She talks about sudden fame, starting college, and about whether she was high during the ad (she says she was not--but that she has used marijuana under other circumstances). It's a quick interview, but one that you'll probably enjoy reading. I did.

Thanks Mike

Several TUAW readers have written in to let us know that the UK just debuted its own "Get a Mac" adverts, starring Peep Show comedy act Mitchell and Webb as Mac and PC. After the US and Japanese offerings, these UK ads have a distinctly British feel to them. Some videos will feel familiar and are basically re-do's of the original US ads; others are brand new to the UK market. Fantastic!

Thanks everyone who wrote in.

Coming to the rescue once again, digg's users have highlighted a fairly prominent Windows coder's testimony of a switch to Mac OS X and Ubuntu Linux.

Pete Wright, a (former) Windows developer who made Microsoft's 'influencer' lists by working for such clients as American Express and Enron, has said goodbye to Redmond. "Today, I've resigned to leave that world behind forever, and I couldn't be happier," Pete exclaimed in a fairly lengthy blog post back in September. Pete cites Microsoft's inability to innovate and Vista's aura of 'Service Pack 3-ness', as well as "buggy, overpriced and stress inducing" software for the switch (amongst other things), but I have a sneaking suspicion his new work environment of t-shirts, sandals and nerf guns had *some* influence.

Still, chalk this up as another prominent switch to Mac OS X by a developer fairly high on the Windows totem pole. One can only guess as to how desirable Mac OS X Leopard will be, once Mr. J and company lay all their cards on the table at Macworld 9 days from now.

[via MacDailyNews]