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Tag: tag heuer

Tag Heuer decides it wants to make a smartwatch, too

Just days after Apple's new smartwatch debut -- and subsequently panning the device in a way only a too-expensive-for-you luxury brand can -- TAG Heuer has decided it wants to make a smartwatch as well. "We want to launch a smartwatch at TAG Heuer," Jean-Claude Biver, who oversees watchmaking bran...

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Maker of $6,700 Android phone says the Apple Watch lacks prestige

Since Apple unveiled its brand new smartwatch just a few days ago, key individuals in a number of related industries have felt the need to weigh in on whether or not they think it will be a success. One man with a less than favorable outlook is Jean-Claude Biver, who oversees the TAG Heuer, Zenith...

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Apple hires away TAG Heuer's VP of Global Sales

With Apple rumored to be entering the wearables market this fall, the company's string of notable hires continues. CNBC is reporting today that Apple recently poached Patrick Pruniaux away from TAG Heuer where he served as the company's VP of global sales for the past five years. TAG Heuer, in cas...

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