Tbwachiatday Articles on TUAW - The Unofficial Apple Weblog

One of tomorrow's announcements? iPhone HD (Update - it's a fake)

by Steven Sande (Jun 6th, 2010)

Pursuitist claimed to have photos from a "European insider at TBWA/Chiat/Day," the advertising agency for Apple worldwide. We'll send you to Pursuitist to view the photos in deference to their find, but we are showing you a photo (above) snapped inside of Moscone Center that displays the iPhone HD. ...

An interview with the man behind the name "iMac"

by Mike Schramm (Nov 5th, 2009)

This is a cool interview over at Cult of Mac -- you've heard of Steve Jobs of course, you know who Jonathan Ive is, you might have heard of Rob Janoff, but do you know Ken Segall's name? He's a former creative director from TBWA\Chiat\Day, and he has two claims to Apple fame: he worked on the "Think ...

New Apple Switcher-Cam ad will take over online media

by David Winograd (Nov 3rd, 2009)

The newest Get A Mac, ad from Apple will take over the front page of a number of sites this month. Created by TBW\Media Arts Lab, the ad takes over the page as PC chases switchers through various switcher-cam displays. Thanks to Ivan for sending it in, and Ads of the World for hosting it. ...

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