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Filed under: Analysis / Opinion, Hardware, Humor, Odds and ends, iPhone

iSuppli estimates the iPhone 3GS costs $179 to make

Did you know that after it is broken down into all of its composite metals and materials and parts, your human body is really only worth about $4.50? Yup, you're cheap in the broadest sense -- all of that oxygen, magnesium, iron, and sodium isn't actually worth all that much in the rare metals market. In fact, according to iSuppli, you're worth way less than the iPhone 3GS -- they looked at the component parts for Apple's new handset, and calculated its raw value at around $178.96. The most expensive components are the 16gb flash memory (ringing in at around $25 per part) and the display (at $19), all the way down to the audio codec board, which Apple reportedly picked up for a cheap $1.15. Of course, there was lots more cheaper stuff (we assume the screws weren't a buck each), but iSuppli didn't actually go that granular. That also doesn't include any of the non-hardware costs: shipping fees, R&D, distribution, marketing, and so on. But it's way more than you're worth, and it's $40 more than the Palm Pre costs to make, too.

Lest you start worrying that your spouse will start valuing their iPhone more than your body, however, there is a silver lining. If you break down to the mineral components of the human body, we're cheap, but the actual components of the body are pretty expensive, it turns out. Expensive to the tune of $45 million, if you count up all the money you could pick up from taking out your bone marrow, extracting your DNA, and selling off a lung or two. Just like the iPhone's parts, when assembled, are worth more than iSuppli's $179, you too pick up some value when assembled the right way.

[via Engadget]

Filed under: Humor, Leopard

Where OS X 'Big Cat' code names REALLY come from

OK, so imagine this: You're Apple Computer, Inc. (still) and it's December 1997. You've just blocked British Mac-clone maker Shaye from licensing Mac OS 8, thereby putting it pretty much out of luck for new products; in fact, Shaye will revert to selling genuine Apple gear at the end of the year. Still, there's something kind of catchy about Shaye's branding... something vaguely feline: Cheetah, Puma, Jaguar, Panther, Tiger, Leopard, Lion and Lynx. Nice ring to those "big cat" names. Mrowr!

Reader Andreas Tellefsen spotted this incredible coincidence on Mac-clone history site everymac.com -- it seems that almost all of the Shaye model names have mysteriously transformed into Mac OS X release codenames. 'Lynx' is even one of the two additional big cats trademarked by Apple ('Cougar' is the other). Is this an innocent case of parallel branding? A sneaky repurposing of deprecated product names? Nothing more than a tempest in a litter box? You be the judge.

Update: Ola and other commenters note that the Mac OS X names also match up with the names of German tanks and AFVs, which is a wee bit more disturbing.

Filed under: Odds and ends, Internet

Google blog posts Mac trivia

Remember when Google released those widgets just for the rest of us? I had heard about it from our sister blog, The Social Software Weblog, but on Google's own blog they actually offered up some pretty unique Apple trivia in their release announcement post. If you consider yourself a fine connoisseur of all things Apple (or if you're just curious), you might want to try your hand at the three questions they presented. As far as I know, the only prize is your own smug sense of self-satisfaction for being a Mac geek ninja.

Tip of the Day

Use Spotlight as a reference tool. Type any word in the Spotlight box and one of the top entries will be a definition. Click on it, and it will bring up the dictionary application to check the word in either the dictionary, thesaurus, Apple database, or Wikipedia.


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