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Filed under: Analysis / Opinion, Humor

TUAW Gift Guides: Gifts for tech-savvy women

Holiday time is drawing near, with Black Friday just over the horizon. So have you started thinking about what to get your favorite gal? You might want to subscribe to a Monoprice e-mail alert to catch the latest restocks for your beloved's iPhone or iPod touch. Last night, they sold out of their 2200 mAh charge boosters within minutes. I snagged mine just in time.

Because, gentlemen, you need to face it: cables, remotes, and batteries are made of holiday win. Why not consider a miniDisplay cable to give your lady that second Mac mini monitor she's been dreaming about? Those redesigned Apple remotes make the perfect accompaniment to the treadmill, when watching "The View." Or, for that matter, when watching the morning financial news. Whatever floats your boat.

One of my female TUAW colleagues writes, "Last year I got earrings and returned them for a MacBook. My husband also knows that on Black Friday morning, in the dark, I will be at Radio Shack or MicroCenter -- elbows out to fend off other customers -- hissing at the sunlight and hoarding hard drives, enclosures, and spindles of DVDs."

Face it: Chicks love technology. Trust me. I'm a woman.

Results are not typical or representative of all real women's buying habits. Please check with a lawyer before deciding whether purchasing Mac peripherals are right for you. Side effects, including being kicked out of your home and/or marriage, may occur. Peripherals are not a substitute for fine jewelry. Do not attempt to offer technology when the spouse is pregnant or nursing. Consult a physician should a piece of technology make an accelerated impact with your head. In case of technology overdose, seek professional assistance, or contact a family counselor immediately.

Filed under: Retail, Apple Financial

Retail experience draws women to AAPL?

Piqqem, a service that crowdsources stock picks, has some interesting demographic data about who says they're buying AAPL. Among female users, Apple is the most highly rated stock to buy.

The lowest-rated stock is Dillards -- which leads to an interesting analysis by Alex Salkever, director of research and marketing at Piqqem. He says that focused specialty retailers are better at weathering the economic downturn so far than large department stores.

"And while Apple has seen sales growth in its chain stores level off, I submit that a big reason why Apple has held strong is due to the attraction its products, stores, and services hold to women beyond the teenage years," he writes.

Personally, I think linking womens' stock choice specifically to the retail experience falls somewhere between a little chauvinist and a little short-sighted. AAPL is also the most popular stock among all of Piqqem's users, for example. It certainly can't hurt Apple's business, though, to appeal to women, teens, and other key demographics with disposable income right now.

Many analysts point to Apple's strong cash position as reason enough to buy AAPL. Indeed, Apple's stock price has recovered some since Macworld, and is trading around $98 a share. It's certainly shy of their 52-week high of $192 a share, but it's well off their 52-week low of $78.20.

Filed under: Analysis / Opinion, Cult of Mac, Apple Financial

Study shows 43% of college women prefer Macs

"Hi, I'm a Mac. And I'm a PC." -- You've probably heard those words more than a few times. Apple has been airing the "Get a Mac" commercials for a few years, and from the looks of it, the ads have been fairly successful. But has it really helped spread the word that Mac is better?

iPhone Savior recently surveyed seven college women at a school in British Columbia (Canada) and found that almost half of them said they preferred a Mac over a PC. They note that their research on the subject was ended early due to "several unfriendly encounters with campus security."

Numbers don't lie ... and Apple has the numbers (quite literally) on their side. Recently, Apple's market share jumped to almost 8.2% for notebook users. That's just amazing (especially for such difficult economical times).

Please note: The iPhone Savior survey is very limited in statistical terms of population, and because of this, the data is probably skewed slightly. We should also note that before you take a poll on a college campus, make sure you're a student or have clearance from the proper school officials. That being said, feel free to take part in our own poll on this issue.


Do you prefer Mac or PC?

Filed under: Analysis / Opinion, Humor, Odds and ends

Meet guys at the Apple Store


I believe that a good percentage of our staff here at TUAW is married, female, or both, so being the bachelor that I am, I'll be the one to post the news that Apple Stores are a great place to meet single men, sent to us by reader Naveed (and I do believe this might be the first and hopefully the last time that TUAW has ever linked to Cosmo). Yes, Cosmopolitan ranks the Apple Store as the number one place for women to meet guys (although it is on the same long list as political rallies and steakhouses, so maybe Cosmo has no idea what it's talking about).

But hey, the single male bloggers of TUAW can't help but agree that yes, if you're going hunting for us, there's no better place to go than your local Apple retailer. Not only are us male Mac-heads intelligent, green, and playful, but when you single ladies want to know how to share your iTunes media, or hook up your new Time Capsule, we'll be right there with the answer.

Filed under: Other Events

Women Mac geeks at BlogHer '06

I just finished speaking on a panel -- Primp Your Blog -- at BlogHer '06. The audience was mostly women -- for a change. And here's the really good news: a cheer went up when I introduced myself as a Mac user, and a majority of hands went up when I asked how many in the room were Mac users. Women Mac geeks rule! I've always wondered how many women are out there in the TUAW audience. Make yourselves known.

Tip of the Day

Holding the Command key (aka the Apple key) and pressing Tab will cycle through your open applications. It's easier to Cmd-Tab if you are Copy (Cmd-C) and Pasting (Cmd-V) to and from various applications.


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