iPhone Online Orders Face 2-4 Week Delays at Apple Store

In a recent shift in strategy, it appears Apple has prioritized stocking its physical retail outlets with the majority of its iPhone inventory, potentially extending wait times for online purchasers. Currently, the Apple Store online is indicating a delivery window of 2-4 weeks for both the 4GB and 8GB models of the iPhone.

This delay might be an intentional overestimate to better manage customer expectations and demand, or it could be a tactic to drive traffic to brick-and-mortar locations. For those considering a visit to a local Apple or AT&T store, it’s important to note the purchase limits: AT&T restricts sales to one phone per customer, whereas Apple stores allow up to two per customer.

Prospective buyers can also check your local Apple Store’s iPhone stock online from home before deciding whether to head out.

Thanks to everyone who sent this in.


Brian is a dedicated writer for TUAW, where he shares his insights and expertise on all things Apple. With a deep love for technology, Brian covers a wide range of topics, from the latest iPhone and iPad releases to the intricacies of macOS and Apple Watch features. His clear and engaging writing style makes complex tech topics accessible to all readers. Brian’s enthusiasm for Apple products shines through in every article he writes.