Latest iPhone Commercials Debut on Television Today

As the football season kicks off, so does a fresh batch of iPhone commercials. Featuring Doug, Elliot, and Stephano, these ads adopt a style reminiscent of Errol Morris’s famous “Switch” campaign. The individuals, who seem to be genuine iPhone users and possibly recruited online, share personal stories against a stark black backdrop.

The ads conclude with a wide shot that reveals the backdrop’s placement within an urban street setting.

A closer look at the concluding scenes of each commercial suggests they were all shot in New York City. While Doug’s exact location remains uncertain, it could be West 24th Street. Elliot appears to be on Fulton Street in downtown Brooklyn, not Lower Manhattan as one might assume.

Stephano’s segment, set against a backdrop that includes a glimpse of the High Line, seems to be filmed near a body shop in Chelsea. This is further confirmed by the visible US Postal Service building nearby. A quick check on Google Maps pinpoints the location at 506 West 25th Street.


Frank is a dedicated writer for TUAW, bringing readers the latest news and insights about Apple products. With a keen eye for detail, Frank covers everything from the newest iPhone releases to the latest updates on macOS and iPadOS. His articles are known for their clarity and depth, making complex tech topics accessible to everyone. When he’s not writing, Frank enjoys exploring new features on his Apple Watch and testing out the latest MacBook Pro. His commitment to staying up-to-date with all things Apple ensures that TUAW readers are always in the know.