iTunes Standardizes Pricing Across UK and European Stores

As highlighted by Erica earlier, Apple is set to align the pricing of its iTunes UK store with its other European counterparts, as detailed in the announcement below. It’s noteworthy that Apple is challenging the record labels over the pricing discrepancies between the UK and the Eurozone, which could lead to price adjustments in the UK store unless the labels align their prices.

LONDON-January 9, 2008-Apple® today declared that it will adjust the music prices on its UK iTunes® Store to reflect the standardized rates across other European nations including Austria, Belgium, Denmark, Germany, Finland, France, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland, and Spain within the next six months.

Currently, Apple faces higher costs to distribute music in the UK from certain record labels compared to other European countries. Apple has stated it will reassess its relationships with any record label that fails to reduce its wholesale prices in the UK to the continental European level within this timeframe.

“This move marks a significant step towards establishing a single marketplace for music across Europe,” commented Steve Jobs, CEO of Apple.

“We are optimistic that all major labels will adopt a uniform pricing approach across Europe.”

The full statement can be found here.


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