Speculation: Apple to Host Event in Late February

According to a source close to TUAW, the production company known for broadcasting Apple’s live events and Macworld is reportedly recruiting for a yet-to-be-disclosed Apple event slated for the end of February.

It’s important to note that this information has not been officially confirmed—TUAW has faith in their informant, but there are no job postings on the company’s website, and Apple has not made any announcements about upcoming events this month.

However, Apple has indicated that this year would be packed with exciting news, and from the release of the new Mac Pros to the recent upgrades in iPhone and iPod touch storage, they have certainly delivered.

What could this potential event unveil? Given that we already have our ultraportable and an HD version of the Apple TV, the big question remains: what major announcement could be on the horizon for late February?

While this is still in the realm of speculation, if the rumors hold true and Apple does host an event before the month is out, it could be an exciting time.


Jennifer is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm to the world of Apple news. With a deep love for all things Apple, Jennifer covers everything from the latest iPhone and iPad releases to the newest features in macOS and watchOS. Her insightful articles and engaging style make complex tech topics accessible to everyone. Jennifer’s expertise and genuine interest in Apple products shine through in every piece she writes, making her a valued member of the TUAW team.