YouTube Videos Now Feature Direct Links to iTunes Store

YouTube has recently integrated direct purchasing links into its platform, connecting viewers with the iTunes store and AmazonMP3 for the purchase of music featured in videos. These links are conveniently located below the video content, such as this example.

At present, EMI is the sole major record label participating in this initiative.

Additionally, Electronic Arts has established similar links for its Spore game leading to for purchases.

Google, which acquired YouTube for $1.6 billion in 2006, continues to explore avenues for monetization of the platform. Notably, Google’s CEO, Eric Schmidt, also serves on the board of Apple, which has a partnership with YouTube featuring a dedicated player on both the iPhone and Apple TV.

The specifics of the financial benefits from this arrangement remain undisclosed.

[Source: Macworld.]


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