YouTube Videos Now Feature Direct Links to iTunes Store

YouTube has recently integrated direct purchasing links into its platform, connecting viewers with the iTunes store and AmazonMP3 for the purchase of music featured in videos. These links are conveniently located below the video content, such as this example.

At present, EMI is the sole major record label participating in this initiative.

Additionally, Electronic Arts has established similar links for its Spore game leading to Amazon.com for purchases.

Google, which acquired YouTube for $1.6 billion in 2006, continues to explore avenues for monetization of the platform. Notably, Google’s CEO, Eric Schmidt, also serves on the board of Apple, which has a partnership with YouTube featuring a dedicated player on both the iPhone and Apple TV.

The specifics of the financial benefits from this arrangement remain undisclosed.

[Source: Macworld.]

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William

Anthony is a dedicated writer for TUAW, bringing readers the latest news and insights about Apple products. With a keen eye for detail, Anthony covers everything from the newest iPhone releases to the latest updates on the MacBook Pro and Apple Watch. His articles are known for their clarity and depth, making complex tech topics accessible to everyone. When he’s not writing, Anthony enjoys exploring new features on his iPad and staying ahead of the curve in the ever-evolving world of Apple technology.