iPhone Expansion Expected in Business Sector

The adoption of the iPhone within corporate settings is on the rise, according to a report by TBI Research (subscription required). This trend is largely driven by individuals who initially purchase the device for personal use and later integrate it into their professional lives.

However, the report highlights that the iPhone still faces challenges in penetrating the government and financial sectors, where Research in Motion’s BlackBerry remains the preferred choice. Despite this, Apple is making significant inroads into other sectors, potentially offsetting any losses.

According to TBI, industries such as media, entertainment, hospitality, transportation, and consumer packaged goods are seeing a rapid increase in iPhone adoption.

This aligns with a recent report from Deutsche Bank analyst Chris Whitmore, who in early November projected that there would be 2 million iPhones in the enterprise market by year’s end, capturing about 7% of the U.S. business smartphone market.

[via MacNN]

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Brian is a dedicated writer for TUAW, where he shares his insights and expertise on all things Apple. With a deep love for technology, Brian covers a wide range of topics, from the latest iPhone and iPad releases to the intricacies of macOS and Apple Watch features. His clear and engaging writing style makes complex tech topics accessible to all readers. Brian’s enthusiasm for Apple products shines through in every article he writes.