Apple Introduces Explicit Content Category in App Store

Following a recent uproar regarding Apple’s removal of adult-themed apps from its App Store, it seems the tech giant may be considering a dedicated section for such content.

A developer has shared a screenshot indicating the addition of an “Explicit” category in the submission tool for App Store applications.

Although this development has yet to be officially confirmed, the introduction of this category could signal Apple’s plans to implement more robust parental controls or potentially launch a separate marketplace for adult content.

Such a move would help preserve the income generated from these apps for both Apple and the developers, while also addressing criticisms of Apple’s stringent content policies.

We will continue to monitor this story and provide updates.

Update: Confirmation of the new category has been supported by both Cult of Mac and MacRumors.

Update #2: Reports from Cult of Mac indicate that the category has since disappeared, and earlier attempts to select this category were unsuccessful, hinting at possible tests related to the upcoming iPhone OS 4.

Update #3: We have verified independently, along with The Register, that the Explicit category is no longer visible in iTunes Connect.


Jennifer is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm to the world of Apple news. With a deep love for all things Apple, Jennifer covers everything from the latest iPhone and iPad releases to the newest features in macOS and watchOS. Her insightful articles and engaging style make complex tech topics accessible to everyone. Jennifer’s expertise and genuine interest in Apple products shine through in every piece she writes, making her a valued member of the TUAW team.