Mercedes-Benz Adopts iPad for Enhanced Sales Strategy

In an innovative move, Mercedes-Benz is integrating the iPad into their sales strategy, unlike Hyundai, who provided iPads to their customers. Mercedes is equipping their sales representatives with these devices.

According to Autoblog
, the iPads will be used for multiple purposes on the showroom floor. They will assist in sealing deals by enabling salespeople to access the latest promotions and perform credit checks swiftly (gone are the days of the salesperson needing to “check with the manager”).

Additionally, the iPads will facilitate the return process for leased vehicles.

They will operate a specialized dealer system known as MB Advantage, which is currently in a trial phase. Feedback from this phase will inform further enhancements before it is rolled out more broadly.

Quite impressive, right? If you’re considering a Mercedes purchase and encounter this system, share your experience with us.


Barbara is a dedicated writer for TUAW, bringing readers the latest insights and updates on all things Apple. With a keen eye for detail and a love for technology, Barbara covers everything from the newest iPhone releases to the latest macOS updates. Her articles are known for their clarity and depth, making complex topics accessible to all. When she’s not writing, Barbara enjoys exploring new features on her Apple Watch and testing out the latest iPad apps.