Apple Apologizes as iPhone 4 Pre-Orders Hit 600,000

Is it possible for a product that was accidentally revealed and subsequently unveiled to a crowd of journalists and developers, to be too successful? When discussing the iPhone 4, one might say, “Sorry, I couldn’t make out your question over the noise of all these people rushing to pre-order a phone they’ve never physically seen or handled.”

Following the overwhelming demand, AT&T has halted pre-orders until further notice, with Apple’s delivery dates now postponed to mid-July. After yesterday’s frustrations with various websites and systems, Apple has issued a statement.

Engadget relayed this brief statement from the company earlier today:

“Yesterday, Apple and its carrier partners received pre-orders for over 600,000 of Apple’s new iPhone 4. This was the largest number of pre-orders Apple has ever received in a single day and exceeded our expectations, leading to significant glitches in the ordering and approval systems.

Many customers were either turned away or chose to abandon the process out of frustration. We sincerely apologize to those who experienced these issues, and we hope they will attempt to order again or visit an Apple or carrier store once the iPhone 4 is available.”

Securing six hundred thousand pre-orders is no small feat.

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Chris

Matthew is a dedicated writer for TUAW, bringing insightful and engaging content to Apple enthusiasts around the world. With a deep love for all things Apple, Matthew covers everything from the latest iPhone and iPad releases to MacBook innovations and Apple Watch updates. His articles are known for their clarity and depth, making complex tech topics accessible to everyone. When he’s not writing, Matthew enjoys exploring new apps and testing out the latest Apple gadgets.