Ducati Launches Short Film Shot on iPhone 4

Contrary to my initial skepticism about the availability of the iPhone 4 without a preorder, I am still in line to purchase one. However, I had the opportunity to experiment with one recently, and I must admit, the device’s rear camera is quite impressive.

The quality of both photographs and HD videos is remarkable. For instance, the entire Ducati motorcycle advertisement was shot using eight iPhone 4s over four days, showcasing the camera’s capabilities in high definition.

The production team utilized the Owle Bubo for enhanced shot quality.

Despite the occasional shudder during quick pans or fast movements, typical of lower-end HD cameras, the uncorrected color footage still looks impressive for a smartphone camera. The audio quality was also notable, though it’s unlikely that it was captured using only the phone.

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Tj Luoma

Gary is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm for all things Apple. With a keen eye for detail, Gary covers everything from the latest iPhone and iPad releases to in-depth reviews of the MacBook Pro and Apple Watch. His insightful articles help readers navigate the ever-evolving world of Apple technology. Gary’s expertise and clear writing make him a trusted voice in the Apple community.