Apple May Utilize ‘’ Domain for Shortened Links

In light of the recent integration of Ping with Twitter, a flurry of complaints has emerged regarding the excessive length of Ping URLs.

In response, a reader of MacRumors suggested that Apple might utilize its domain as a URL shortener to make Ping links more compatible with Twitter’s character restrictions.

The domain currently redirects to

Further investigation by MacRumors revealed that Apple has owned since December 2006, having registered it through MarkMonitor, a brand management company that handles domain registrations for Apple.

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Frank is a dedicated writer for TUAW, bringing readers the latest news and insights about Apple products. With a keen eye for detail, Frank covers everything from the newest iPhone releases to the latest updates on macOS and iPadOS. His articles are known for their clarity and depth, making complex tech topics accessible to everyone. When he’s not writing, Frank enjoys exploring new features on his Apple Watch and testing out the latest MacBook Pro. His commitment to staying up-to-date with all things Apple ensures that TUAW readers are always in the know.